Lisa Erickson Email and Phone Number

Support customer acquisition, LTV optimization and core company reporting for a Telehealth startup. - Built and maintained DBT data models, analytical and company wide dashboards- Identified high value audiences and created new media targeting to improve LTV, including leveraging publicly available insurance data to reduce acquisition costs by over 20%.

Lead a diverse team of data scientist with specialties in ML, NLP, causal inference and general analytics to optimize our small business sales operations. * Identified non-optimal sales recommendations and strategies and collaborated with sales, engineering and leadership to personalize solutions for advertisers and build the tools and incentives needed for sales agents to execute efficiently.* Improved measurement and understanding of incremental revenue and ROI for different business activities.* Collaborated with finance team to incorporate sales drivers into our revenue forecast models to inform company wide goals.

Expertise in ads auction and delivery mechanics. Worked closely with ads ranking engineers, PMs and sales partners to improve ads auction performance for advertisers and build advertiser best practices.* Supported Audience Network growth and made a material strategy and implementation change to ensure advertisers got comparable value across AN and Facebook platforms. Experienced with ad tech ecosystem and complex partnership strategy.* Validated new ads product through advertiser tests and analysis.* Informed ads product 3-year strategy through comprehensive opportunity sizing.Managed team of data scientists supporting Instagram and Small Business ads* Helped scale Instagram ads auction by understanding early ad performance data and user behavior patterns to improve investments and ranking improvements. * Identified best practices and budget recommendations for small advertisers and partnered with engineering to add in-product guidance to improve retention and performance

Led inventory and ad data platforms projects across CBSi.* Built display and video revenue model for all CBSi brands incorporating historic data, forecasted capacity and inputs for pricing and sell through rate assumptions. Leveraged by finance and leadership to determine investments and ad product and business unit goals. * Led inventory data migration for complex operations and data changes for ads platform migration (order management & ad engine)

Lead ad inventory and pricing data and BI projects.* Provided inventory insight and analysis to VPs necessary to negotiate a $20M partnership agreement. Provided on-going KPI reporting and optimization to iterate and improve partnership.* Extensive ad hoc reporting and analysis regarding site redesign impacts, ad viewability analysis, new ad products and campaign booking and delivery and other strategic opportunities. * Proactively wrote R script to automate manual inventory calculations for 25% of requests received by the inventory yield team.

Lead dynamic environments engineer for multi-billion dollar National Missile Defense program. •Analyze and define vehicle shock, vibration and acoustic environments•Provide quantitative data and recommendations to management and customers to evaluate and disposition technical risks