Lisa Eschbaumer Email & Phone Number

Munich, By, De

As a Digital Marketing Freelancer, I work closely with clients to support them in achieving their business goals through effective digital marketing strategies. Whether it's creating and implementing custom advertising campaigns, optimizing existing campaigns for better performance, or providing ongoing monitoring and support, I'm committed to delivering results that exceed expectations.My expertise includes everything from setting up and managing advertising accounts across a range of platforms, including Google Ads, Facebook Ads, and more, to providing in-depth analysis and reporting on campaign performance. With a keen eye for detail and a passion for data-driven insights, I'm always looking for new ways to fine-tune campaigns and maximize ROI.

Zurich, Switzerland

Since 1965, EF has helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs — focused on language, travel, cultural exchange, and academics —help turn dreams into international opportunities for people of all ages and nationalities.In my role as a Digital Performance Director I developed and implemented strategies to improve performance for all digital activities with a focus on Digital Advertising.• Co-managed the Digital Performance team with one direct report.• Developed and tested new advertising bid optimization strategy with machine learning.• Improved advertising personalization and audience strategy.• Supported website conversion rate optimization projects.• Oversaw web analytics and tracking strategy.• Key achievement: redefined Social Media audience strategy that led to 30% increase in lead volume.

Zürich Area, Switzerland

As the responsible for Digital Advertising in Europe, I managed a team of 6 Digital Advertising Managers and a multi-million dollar digital media budget for markets across the continent. • Headed the digital advertising strategy and media buying activities across 20+ European markets• Recruited, led and developed a team of 6 Digital Advertising Managers• Managed an 8-figure annual advertising budget.• Ensured continuous business growth through optimization and testing efforts• Reporting and analytics: Ensured outstanding performance and identified opportunities for growth• Communication with Sales Management, C-level, local offices, and external business partners such as Google and Facebook• Generated 60% of business leads (representing 45% of sales) in the region. Achieved +34% growth in lead generation in 2019.

Zürich Area, Switzerland

Managed Digital Advertising for European and Latin American markets, leading to rapid growth in Sales and highly increased brand awareness in the markets.• Created and executed best-in-class digital advertising strategies for European and Latin American markets• Planned, implemented and optimized PPC and Social Media advertising campaigns on Google Ads, Bing, Search Ads 360, Facebook Ads Manager and Snapchat• Analyzed data to identify growth opportunities and optimize the digital strategy• Increased EF's audience with relevant and targeted campaigns, driving exponential growth in followers• Developed weekly and monthly performance reports that include KPIs, key takeaways and recommendations• Communication with markets and management executives, building relationships based on trust and credibility with various stakeholders. • Planned and managed advertising budgets to deliver maximum growth and visibility• Received the 2016 annual EF Marketing Award for going "The Extra Mile". Won the 2017 "Best Sales Country in LatAm" Award together with the EF Chile team.

Zürich, Switzerland

• Defined and executed Social Advertising strategy across multiple social ad platforms (Facebook, Instagram, Snapchat, Twitter, Linkedin) in 20+ markets in Europe and America• Produced regular analytics and reportings• Communication with markets and optimization of campaigns and creatives• Identified and developed new advertising opportunities• Outstanding growth in annual budget (+500%) and traffic (+600%)

Bonn, Germany

Led the Marketing department of AIESEC in Germany and its over 40 local chapters in order to recruit and retain more than 2000 members, to generate new customers and to manage the AIESEC-brand in Germany.• Internal and external communication• Online and offline marketing strategy development including: Social Media, Content Marketing, Website Marketing, Partnerships, Public Relations, Outreach activities• Brand management and Product development• Developed an online and offline training plan to educate local teams about marketing strategies• Project Management for AIESEC Germany's annual report• Hosted and facilitated trainings and presentations on conferences and in workshops• Led a virtual team of 8 people and supported each team member in building expertise and in their personal development• Represented AIESEC in Germany towards partners and media

Cologne, Germany

Supported the founding of a Start-Up. Tasks included developing a business model and business plan, producing homepage content, facilitating seminars on intercultural understanding.

Master Of Arts - Ma, Gender Studies - Intersectionality And Change

Bachelor Of Science (B.Sc.), Business Administration And Management, General, 2,2

Activities and Societies: AIESEC Munich Specialized in Marketing, HR and Digital Media