International Marketing Director
Oxford
I am responsible for the marketing strategy of Pearson in the International Schools segment, bringing together our complete proposition across multiple product lines including Pearson Edexcel, learning resources, vocational and English resources and assessments. Aside from marketing, responsibilities include management of an inside sales team, managing global distributors and leading on business development with school groups. I lead a successful team to develop and deliver global… Show more I am responsible for the marketing strategy of Pearson in the International Schools segment, bringing together our complete proposition across multiple product lines including Pearson Edexcel, learning resources, vocational and English resources and assessments. Aside from marketing, responsibilities include management of an inside sales team, managing global distributors and leading on business development with school groups. I lead a successful team to develop and deliver global product marketing campaigns; supportingsales and market growth, brand and product awareness and regional marketing strategies,using multiple channels and partnerships. The role requires me to work in partnership with product teams and geography based sales teams to connect the customer needs with the right product and drive sales through lead generation. Show less