I’m a senior copywriter and editor with 30 years of professional experience. I bring expertise in the U.S. Federal Trade Commission’s truth-in-advertising rules, search engine optimization, web usability, information architecture, lower literacy and health literacy, federal plain language guidelines, GenAI and prompt engineering, and best practice marketing and sales strategies.In my current role as Marketing Content Specialist at AAFCPAs, I manage communications campaigns for a 350+ employee CPA and consulting firm. This includes web, print, and digital assets supporting a range of practice areas spanning tax compliance and advisory, audit and assurance, outsourced accounting and fractional CFO, business process and IT advisory, system selection and data analytics, and wealth management. I interview practice leaders, subject matter experts, and valued clients—researching topics and conducting audience analysis to determine psychographics, attitudes, and pain points.Prior to joining AAFCPAs, I worked as a consultant for 20 years, where I managed communications projects for a range of marketing, business, public relations, and technical applications—from brainstorming and discovery through feedback and final delivery. I’ve had the pleasure of partnering with phenomenal B2B and B2C organizations along with strategic advertising and video production agencies including The Pedowitz Group, Hangtime Media, and Crescent Beach Productions. Past clients have included Willamette Dental Group, Howard University, Clemson University, Guru.com, WorldAPP, Hussey Seating, American Digital Corporation, Acme Smoked Fish, Amoretti, and Hebert Handcrafted Chocolates.Earlier in my career, I held the role of Investor Relations/Corporate Communications Specialist at IDX Systems Corporation (NASDAQ: IDXC, now GE Healthcare), where I directed the company’s annual report process, assisted C-level executives in selecting the ideal theme, analyzed and advised on design, and directed schedules. In this role, I worked hand-in-hand with the Director of Investor Relations to manage shareholder and Wall Street expectations and execute powerful communications campaigns in response to downsizing and crisis situations.I hold a bachelor's degree in English from California State University San Bernardino. Supported by a merit-based scholarship in art, I completed extensive undergraduate studies in life drawing and fine arts. I furthered my studies in business with graduate courses in Finance, Total Quality Management, and Public Relations at Saint Michael's College in Vermont.