Lisa Evenson Email & Phone Number

Westborough, Ma, Us

o Lead comprehensive communications initiatives for a 350+ employee CPA and consulting firm, blending creative and technical writing across diverse practice areas including tax, IT, wealth management, audit, and outsourced accounting while ensuring consistent branding and messaging across all platforms.o Serve as the primary copywriter and communications expert, developing high-impact content for marketing, business, public relations, and technical applications from concept through delivery.o Created the firm’s first style guide, unifying brand voice and tone across the organization.o Led a comprehensive revamp of the firm’s proposal content and design, enhancing language, structure, and visuals to improve clarity, organization, and professionalism. This overhaul simplified complex information, boosted engagement, and significantly elevated the firm’s overall image and brand presentation.o Spearheaded the introduction of explainer videos, directing the concept, vendor management, and production, while integrating them with a website copy overhaul to ensure cohesive and impactful digital messaging.o Manage the full testimonial process, from discovery and interviews to final content, ensuring professionalism, clarity, and brand alignment.o Facilitate cross-department collaboration to ensure messaging consistency with firm-wide objectives.o Produce thought leadership content that strengthens the firm’s reputation.o Provide creative direction for all marketing materials, ensuring relevance and alignment with market trends.o Collaborate with senior stakeholders to align communications strategies with business goals.o Partner with the digital marketing team to optimize SEO, email marketing, and analytics, driving measurable traffic growth.o Stay current with industry trends and best practices through ongoing professional development.

o Manage communications projects for a range of marketing, business, public relations, and technical applications—from brainstorming and discovery through feedback and final delivery.o Consult with clients to clearly define project objectives and parameters.o Interview internal and external stakeholders and subject matter experts, provide counsel, suggest concepts, and build storylines for digital, print, packaging, audio and video productions.o Lead end-to-end process in-line with each unique client’s brand and objectives including audience analysis, competitive research, content development, and follow-up.o Participate in audio and video conferences, consult with clients to determine needs, and contribute to brainstorming sessions as a member of the creative team.o Conduct appropriate audience analysis to determine psychographics, attitudes, and pain points.o Concept and create content that engages, informs, inspires, and motivates both B2B and B2C audiences—from website and email marketing copy to case studies, video scripts, and brochures.o Adhere to branded style and copy guides across multiple brands.o Deliver exceptional customer service, earning decades-long client loyalty and referrals.o Effectively communicate with a diverse and international client base representing various cultures, backgrounds, and preferences.o Efficiently manage priorities for multiple deliverables, clients, and timelines. o Advise and consult clients on U.S. Federal Trade Commission's truth-in-advertising rules, SEO best practices, web usability, information architecture, Lower Literacy and Health Literacy, Federal Plain Language guidelines, the FDC’s Health Products Compliance Guidance, and best practice marketing and sales strategies.o Review industry trends, news, research, and studies to ensure ongoing performance improvement and professional development.

C O R P O R A T E _ C O M M U N I C A T I O N So Improved corporate image via communications for corporate website, customer newsletter, 10-K, annual report, analyst research reports, and financial presentationso Assembled comprehensive industry and peer research for IR road shows and financial press releaseso Ensured disclosure accuracy via business and financial fact checkingo Analyzed, balanced, and managed department budget and forecasted expected costso Trained and supervised three administrative assistants separately, articulating and directing personnel issues, evaluating and directing projects, coaching staff, and interviewing and evaluating prospective candidatesI N V E S T O R _ R E L A T I O N So Managed annual report project: assisted with theme, analyzed and advised on design, implemented and directed timeline and scheduleo Decreased annual report budget by 20 percent year-over-year o Managed IR website, reducing expenses by 40 percent annuallyo Initiated and developed monthly and quarterly executive IR Overview and Executive Measurement Reportso Broadened valuation visibility by expanding financial modelso Maintained accurate analyst models, consolidated P&L, and internal forecast recordso Reduced press release wire service expense by 50 percentM A R K E T I N G _ A N D _ T R A D E S H O W So Oversaw development of objectives and strategies for trade show participation to maximize company product exposure and to expedite the sales processo Worked with each business unit to strategically utilize and develop marketing opportunities available at each event with a focus on generating stronger market presence and sales leadso Assisted in theme, demo, and exhibit space layout development for trade show boothso Assisted in creation of internal and external promotional pieces

B.A., English

Msa Graduate Studies: Financial Management, Total Quality Management, And Public Relations