Lisa F. Email and Phone Number

Manage all phases of retail product licensing process for twenty music groupsCollaborate with artist management and 50+ licensees to facilitate time-sensitive product approvalsAdvise licensees of creative direction and evaluate product submissions to ensure consistent brand identitiesIdentify promotional opportunities for licensed products and coordinate execution with MarketingCreate and maintain Live Nation Merchandise Licensing websiteManage Live Nation Merchandise… Show more Manage all phases of retail product licensing process for twenty music groupsCollaborate with artist management and 50+ licensees to facilitate time-sensitive product approvalsAdvise licensees of creative direction and evaluate product submissions to ensure consistent brand identitiesIdentify promotional opportunities for licensed products and coordinate execution with MarketingCreate and maintain Live Nation Merchandise Licensing websiteManage Live Nation Merchandise presence at Licensing Trade Show (oversee booth layout & design, coordinate sales materials & meetings, interview prospective licensees) Show less

Supported management in all phases of marketing and promotion of licensed products Reorganized and improved format of Excel licensee lists Created PowerPoint presentations for potential licensing partnerships Assembled sales tools for marketing team Compiled directory of licensable products Organized and selected consumer products for photo shoot

(simultaneous with Siltanen & Partners Advertising) Participated in development, refinement and introduction of a new product Monitored new product focus groups Researched and analyzed competitive environment Managed weekly sales tracking of promotional products Reviewed consumer opinion research and cataloged results for final presentation to company executives

(simultaneous with Round Table Pizza) Reviewed and edited creative briefs Participated in new product introduction, from inception to market release Worked with both advertising agency and client in support of a variety of marketing initiatives Participated in advertising creative sessions Prepared new account presentation materials