Lisa Fritzky

Lisa Fritzky Email and Phone Number

Sr. Partner Marketing Manager @ 98point6 Inc.
Kirkland, WA, US
Lisa Fritzky's Location
Greater Seattle Area, United States, United States
Lisa Fritzky's Contact Details

Lisa Fritzky personal email

n/a
About Lisa Fritzky

Motivated and results-oriented marketing professional with ten years of experience and a strong passion for the healthcare and technology industries. Proven track record of driving business growth through product/market strategy creation, customer education programs, website, promotional content development, and public relations. Strong leadership, interpersonal, project management, written and presentation skills. Passionate for learning with the ability to perform independently and in team environments.

Lisa Fritzky's Current Company Details
98point6 Inc.

98Point6 Inc.

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Sr. Partner Marketing Manager
Kirkland, WA, US
Lisa Fritzky Work Experience Details
  • 98Point6 Inc.
    Sr. Partner Marketing Manager
    98Point6 Inc.
    Kirkland, Wa, Us
    View
  • 98Point6 Inc.
    Sr. Partner Marketing Manager
    98Point6 Inc. Mar 2022 - Present
    Seattle, Washington, Us
    View
  • 98Point6 Inc.
    Partner Marketing Manager
    98Point6 Inc. Sep 2019 - Mar 2022
    Seattle, Washington, Us
    View
  • Silene Biotech
    Senior Marketing Manager
    Silene Biotech May 2018 - May 2019
    Drives product marketing initiatives for an early-stage biotechnology company. Focuses on market development and sales strategy by forming relationships and conducting market research with physician leaders and researchers at prominent academic institutes such as: Duke University and the University of Washington. Within six weeks of joining the company, successfully created and executed a launch plan for company’s expansion into physician markets. Educates target audiences on the benefits of stem cell preservation through awareness campaigns and collateral development.
  • Bean Box
    Marketing And Pr Consultant
    Bean Box Jan 2016 - May 2018
    Seattle, Washington, Us
    Led grassroots marketing and PR outreach campaigns. Collaborated with social media influencers to drive product awareness, promotion, and sales. Targeted lifestyle bloggers and video bloggers using tools such as BuzzSumo and Reelio.Successfully integrated Bean Box into major publications such as Real Simple, Today’s Parent, Men’s Journal, and BuzzFeed for product reviews, article features, and holiday gift guide placements. Achieved $9k in holiday sales by cold calling and meeting with local businesses.
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  • University Of Washington - Michael G. Foster School Of Business
    Project Manager Consultant
    University Of Washington - Michael G. Foster School Of Business Jun 2017 - Jul 2017
    Seattle, Wa, Us
    Hired for a one-time project. Developed content for a 23-paged magazine style report as a gift for the Foster School’s largest donor in history. Worked directly with the Associate Dean of Advancement to provide content ideas, outlines, and drafts. Interviewed key Foster School Advisory Board members, faculty, students from undergraduate and graduate levels, and prominent alumnus to collect information, stories, and sound bites on the school’s 10-year transformation since the re-naming gift donation.
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  • Indi (Integrated Diagnostics)
    Marketing Communications Manager
    Indi (Integrated Diagnostics) Nov 2013 - Aug 2015
    Developed strategic programs and marketing campaigns to promote a first-of-its kind product, Xpresys Lung, a blood test for the detection of likely benign lung nodules. Created digital campaigns, collateral materials, and attended industry tradeshows, which targeted pulmonologists. Mentored sales team member on company’s science, technology and product messaging. Developed physician engagement and product trial program to promote newly launched blood test and nurture future product key opinion leaders.Launched a digital and print advertising campaign, “A Result Worth Knowing.” Researched and secured appropriate media outlets, developed tagline and content, tracked leads and worked with sales team on physician follow-up. Created a one-hundred paged internal sales guide for company’s internal education summit. The guide educated the sales team and new employees on all aspects of the company including: the complex science, technology, product, competitors, most frequently asked physician questions with responses, white papers, and company contacts. Attended major medical conferences to understand physician pain points, sales team needs, and educate sales team members on latest company resources and campaigns.
  • Sonosite
    Marketing Manager
    Sonosite Apr 2012 - Oct 2013
    Bothell, Wa, Us
    Drove key marketing initiatives for the musculoskeletal point-of-care ultrasound markets. Managed strategic and tactical campaigns to increase customer demand and promote market segment growth. Created company’s first specialized education portal for physicians, and product differentiator for sales team members, “MSK University.” Developed launch plan, content, sales strategy, and collaborated with executive, sales, finance, production, and marcom teams to successfully launch the program. Launched MSK University to 450 colleagues at company’s international sales meeting to encourage program replication in international and other growth markets. Served as point-of-contact to mentor on program development.Developed test marketing initiative and trial program for a newly acquired product, “Navigator.”Attended major medical conferences to understand physician pain points, sales team needs, and to educate sales team members on latest company resources and campaigns. Crafted promotional campaigns for MSK University to target new, existing, and potential customers with google banner ads, and e-mail campaigns.
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  • Sonosite
    Public/Investor Relations
    Sonosite Sep 2010 - Apr 2012
    Bothell, Wa, Us
    Led the public relations and corporate communication initiatives. Collaborated with CEO, CFO, engineering, marketing, regulatory, and legal departments to develop internal and external press releases, earnings conference call scripts, and presentations for financial conferences. Spearheaded the communication efforts for the acquisition of SonoSite by FUJIFILM Holdings, and SonoSite’s acquisition of VisualSonics ($71M) and CardioDynamics ($10M). Executed internal and external e-mail campaigns announcing acquisitions and developed key documents such as: FAQs. Managed the development of the Annual Report. Worked with cross-functional teams to create marketing and financial themes, content development, creative direction, and obtained approvals from executive management, regulatory, and legal departments. Staged investor road shows in collaboration with sell side analysts, resulting in new holders and firms increasing current share position.
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  • Sonosite
    Pr/Marketing Specialist
    Sonosite Oct 2008 - Aug 2010
    Bothell, Wa, Us
    Supported marketing and communication material development. Developed press releases and disseminated them through Business Wire. Conducted interviews with physicians and key opinion leaders to capture quotes and develop stories about the benefits of SonoSite’s products and impact on patients. Executed the company’s first eNewsletter, targeting 60,000+ customers. Managed project execution, developed editorial calendar, guided content generation, and secured marketing, legal, and regulatory approvals. Led companywide efforts to create a hands-on, accelerated employee learning program, while leveraging major medical center relationships.Created sales resources and marketing collateral: corporate and patient brochures, product and system specification sheets.
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  • Health Advocacy Strategies
    Internship
    Health Advocacy Strategies Jul 2007 - Aug 2007

Lisa Fritzky Skills

Marketing Public Relations Marketing Communications Marketing Strategy Leadership Social Media Event Planning Direct Marketing Cross Functional Team Leadership Product Launch Product Launch Events Press Relations Investor Relations Management Sales Press Releases Social Media Marketing Salesforce.com Healthcare Market Development Medical Devices

Lisa Fritzky Education Details

  • University Of Washington
    University Of Washington
    Ba Communication

Frequently Asked Questions about Lisa Fritzky

What company does Lisa Fritzky work for?

Lisa Fritzky works for 98point6 Inc.

What is Lisa Fritzky's role at the current company?

Lisa Fritzky's current role is Sr. Partner Marketing Manager.

What is Lisa Fritzky's email address?

Lisa Fritzky's email address is fr****@****ton.edu

What schools did Lisa Fritzky attend?

Lisa Fritzky attended University Of Washington.

What skills is Lisa Fritzky known for?

Lisa Fritzky has skills like Marketing, Public Relations, Marketing Communications, Marketing Strategy, Leadership, Social Media, Event Planning, Direct Marketing, Cross Functional Team Leadership, Product Launch, Product Launch Events, Press Relations.

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