Senior customer success and marketing leader with 15+ years of experience leading integrated marketing campaigns that drive business growth, customer retention and loyalty. Diverse career experiences in customer success, demand generation, marketing and data analytics has unleashed a strong ability to identify and capture opportunities, nurture customer relationships and maximize retention. Proven leader with a passion for building and coaching global teams, consistently building strong cultures of high performance and belonging. Experienced in strategies that deliver value to customers and unlock growth, including:- Integrated marketing campaigns to engage clients and drive revenue growth- Digital customer engagement programs and strategies, informed by the customer journey- Customer advocacy programs such as customer stories, online community and loyalty programs- ABM and segmented lifecycle marketing programs to identify upsell and cross-sell opportunities- Launch of new products through cross-functional collaboration- Customer education and enablement programs to increase product adoption and retentionSPECIALTIES: marketing strategy | customer marketing | customer advocacy | digitally-led customer experiences | lifecycle marketing | executive engagement | loyalty marketing | customer community | marketing campaigns | digital strategy | demand generation | ABM | field marketing | product marketing | event management | customer success | account management TECHNOLOGIES: Salesforce | Gainsight | Google Analytics | Mailchimp | Marketo | ReferenceEdge | G2 | Trust Radius | LinkedIn Sales Navigator | Slack | Asana | JIRA | Confluence | Office360 | Google Workspace
Listed skills include Marketing Strategy, Strategy, Crm, Analytics, and 6 others.