At HeadlinePR, we know News. Our team of experts, led by Directors Simon Pristel and Lisa Gilbert, has decades of experience across multiple media and digital platforms. We've translated that experience into practical and strategic advice for some of the country's biggest and brightest businesses. Our services include; media and sports media training, crisis and reputation management, video production, media strategy and relations and Litigation PR.

I created a high-performing and influential media team for VicRoads. I led proactive media strategies across radio, digital, print and television. The key troubleshooter within the organisation, I quickly responded to emerging and critical internal and external media issues, recommending appropriate media relations and issues management plans. • Provided specialist and highly influential advice and counsel to senior stakeholders to enhance performance on issues including government, media and communications protocols, to protect and enhance VicRoads’ reputation.• Managed the development of strategic plans and services including significant media, stakeholder relations and internal engagement activities.• Applied advanced specialist skills to make decisions regarding highly complex and sensitive issues where defined policy, procedure and precedents were not readily available.• Led a diverse team across metropolitan and regional Victoria.

Work closely with the State News Director and National News Director to develop and promote our brand strategy for 7 News Melbourne. Autonomously produce daily news stories and weekly promotional material in the extreme daily pressure of commercial news.An integral part of the senior team, involved in high level decision making, mentoring and crisis management. Act on behalf of the news director in dealing with Government agencies and major companies. Run biweekly meeting with high-level stakeholders to advise on strategy and story content.

Responsible for monitoring radio, internet, emergency services and television for breaking news, whilst coordinating camera crews and reporters as well as helicopter and satellite vehicles to ensure our presence at all events. Managed a weekly rotating roster of over of 30 staff a day. Negotiated exclusive content with various corporate media, State Government and police representatives, as well as high-level internal stakeholders. Required to make swift decisions to ensure maximum coverage in the event of a large breaking story. In charge of coordinating and executing live facilities at large events or scenes for live crosses into the various daily bulletins

Police and court roundsProduction duties, including line up

Conceived and produced daily affairs stories for a national audience, working under intense pressure in a highly competitive commercial environment. Excelled in securing talent and stories against rival television stations and media outlets to satisfy network requirement for exclusive material.

Worked autonomously and independently to produce a weekly newspaper and a monthly lifestyle magazine by providing all content and coordinating photography and page layout.Developed a network of contacts and fostered high level community relationships with local government and emergency services to assist with content developmentWorked to tight deadlines and content requirements of the company.