Lisa Gregory, CEO and Founder of Gregory Event ServicesGregory Event Services (GES) provides full-service event marketing and strategy. The global team has over 200 years of experience in event management, demand generation, design, and marketing. People are at the center of every exceptional event, and our goal is to help clients achieve (and exceed!) their desired outcomes.Lisa Gregory started her career planning events at the University of Oregon. After graduating and earning her Certificate in Festival and Event Management and a minor in project management, Lisa moved to Portland, OR, to work for a non-profit. There she executed annual programs, including the Portland International Auto Show, membership meetings, a golf tournament, board meetings, and media events.Lisa was then recruited to a prestigious global PR and marketing agency which catapulted her career in international high-tech events. Traveling 35% of the year to Asia, Europe, and the US, Lisa spent five years perfecting user conferences, trade shows, workshops, and field marketing while working for high-tech consortiums.Lisa started Gregory Event Services in 2012 at 32, eleven years into her career. She dove feet-first into the tech start-up world, working with Puppet, VMware, AWS, Google, and more. With life's twists and turns, Lisa stopped client work for a few years to focus on family. As the Director of Events at Puppet, Lisa executed Puppet's annual user conferences and managed a team to execute 75 global trade shows and 25 global, regional events. Lisa re-started her company in 2018. The company has grown nine times its size! Lisa is thrilled to work with a talented team and serve amazing global clients. She enjoys providing the services and transparency she always hoped to find when hiring vendors.In 2019, Lisa founded the Event Professionals Network — a Slack community helping fellow event planners. She hosts monthly meet-ups and is passionate about helping others.

Project manager for events and campaigns including annual user conference, tradeshows and other internal and customer facing events. - Manage 50+ people throughout the organization to ensure deadlines and goals were met.- Manage a multi-million dollar annual budget.- 2017 highlights: managed 1,400 attendees, 85+ speakers, nearly $500K in sponsorship revenue, and ample programs for customers, business development, training and sales. Increased IT Leader attendance by 92%+, sponsor revenue 21%+, press and analysts 144%+, international attendance 10%+, overall attendance 4%+, contributor attendance 22%+.

Managed and lead a team of Event Managers to executed 80+ global events a year throughout Europe, Asia and the US including tradeshows, a week long annual user conference for up to 1,700 people, and other community, prospect and customers events.- Managed a multimillion dollar budget.- Partnered nearly every x-functional team throughout the organization including engineering, product, finance, marketing, product marketing, professional services, etc.- Managed many event vendors including logistics, shipping, audio visual, hotel, etc.

Managed annual user conference, PuppetConf, a one week event including 20 training classes, 2 days of keynotes, 75+ sessions, 115+ speakers, 30+ sponsors, a 5K run, yoga, diversity in tech events and more.- Increased attendance from 750 to 1,700 people.- Increased sponsorship sales from $130K to $395K.- Came in on or under budget.

Managed annual conference from 2012-2015, as well as association membership recruitment and operations. - Increased attendance from 125 people to 750+ in four years.- Project managed all aspects of the events including food and beverage, audio visual, design, speakers, sponsors, registration, attendee experience, 5K run and more.

Held highly visible and strategic roles within fast growing organizations. Strategically lead, planned and executed annual user and membership meetings including, marketing campaigns, registration promotions, sponsorship recruitment, design, contract negotiations, logistics, operations and volunteer management.- Director of Events, American College of Lifestyle Medicine. Managed annual conference.- Events and Marketing Manager, Puppet. Managed annual conference.- Social Media Manager, Ken Wright Cellars winery. Managed blog, Facebook & Twitter.- Event Manager, Northwest Electronics Design Expo 2012-2013. Tradeshow and marketing manager.And more.

Note: Division closed February 2012.Developed, organized and executed adventurous marketing and local tourism events for 30 to 475 people. Managed multiple weekly events from concept to conclusion. Oversaw vendor management, event staff, on-site support, purchasing of supplies, speeches, transportation and event timelines. - Increased local event survey results from 41% to 82%. National average is 61%.- Worked with staff and a variety of vendors to execute multiple events, in multiple cities, on the same day. - Managed a team of 17 part-time event staff. Coordinated staff schedules and training, implemented an appreciation program and designed/produced a weekly staff e-newsletter.

Strategically planned and identified global partners’ visions through public relations and marketing events. Planned a variety of consumer, media and corporate events individually and collectively as a team. Responsible for driving client satisfaction, event momentum, contracts negotiations, managing budgets and financial reports. - Partnered with Microsoft Windows Phone on a James Bond themed concert at South by Southwest in Austin, TX. 1,500 attendees enjoyed headliner Chitty Bang, interactive marketing and product displays. - Planned a three day media tour in New York City, including a spa event, luncheon and cocktail reception. - Hand selected for the CTIA RFP proposal team. Contributed to ideation brainstorm and proposal content.

Managed a variety of high-tech and non-profit events for 5 to 500 people in the US, Europe and Asia. Coordinated all aspects of planning including site searches, contract negotiations, registration, 30+ volunteers, food & beverage, travel, on-site management, etc. Managed event staff and lead the events division rebranding campaign for new business. - Sole event manager for the USB-IF, largest high tech association in the world. Negotiated vendor contracts often saving $25K-65K+ per event. Worked closely with Executive Director and Board of Directors.- Managed an average of 13-16 events annually with a budget of $650,000+.- Successfully planned the Inaugural Z-Man Scholarship Foundation Auction & Dinner fundraising $140,000.- Conceptualized & rebranded VTM, Inc. Event Management Group to LinkEvents. Co-created new business plan, branding, business system and website. Co-managed project budget, sales efforts and proposals.

Planned and facilitated events for two private associations in conjunction with the Executive Vice President and Board of Directors. Managed a variety of events; annual meetings, board meetings, press luncheons, golf tournaments, holiday parties, etc. Events ranged from 5 to 400 people and were 1 day to 1 week long. Demonstrated ability to recruit, motivate and work effectively to achieve results. - Managed an annual budget of $600,000+, accounts receivable/payable and event budgets.- Involved with planning the Portland International Auto Show and executed Post-Event Media Party. - Recognized a need and implement a new sponsorship incentive program increasing sponsorship by 78%.- Increased event attendance by 63% through new programming, improved events and marketing.