Lisa Hanson Email & Phone Number

Oakland, California, United States

Media Strategy Development:Collaborate with partners and creative staff to formulate comprehensive media strategies that support and enhance campaign objectives.Stay well-informed about the political landscape, public affairs issues, and the media climate to ensure relevant and timely strategies.Media Campaign Management:Oversee the execution of media campaigns across multiple platforms, including television, radio, print, and digital media.Oversee direct placement of advertising on Facebook, Instagram, Google, and Microsoft platformsWork closely with additional advertising vendors to optimize media placements and ensure maximum reach and impact.Media Research and Analysis:Research target demographics, media consumption patterns, market trends, and competitor activities to drive data-informed decisions.Monitor performance metrics, analyze data, and generate comprehensive reports to evaluate the effectiveness of campaigns.Media Content Creation:Collaborate with creative teams to craft engaging media content that conveys compelling campaign messages, such as videos, graphics, and other visual and audio assets.Budget Management:Oversee the management of media budgets, ensuring efficient allocation of resources and adherence to financial constraints.Monitor budget allocations and expenditures to optimize media spending for the best possible results.Industry Trends and Innovations:Stay abreast of the latest developments and innovations in media technology, platforms, and best practices, particularly relating to politics and advocacy efforts.Proactively incorporate emerging trends and cutting-edge approaches into campaign strategies to stay ahead of the competition and best serve clients.Team Leadership and Mentorship:Lead the media team and provide guidance to other team members, fostering a collaborative and results-oriented work environment.Mentor team members and provide opportunities for professional growth and skill development.

Oakland, California, United States

Media Production Oversight:Led and managed the end-to-end production process for political media campaigns, particularly print media and also including television ads, radio spots, digital content, and other media assets.Collaborated with the creative team, clients, and stakeholders to understand project requirements, timelines, and objectives.Project Planning and Scheduling:Developed comprehensive production plans and schedules for each campaign, ensuring all production tasks were allocated appropriately and deadlines were met.Coordinated with internal teams and external vendors to secure necessary resources and equipment.Budget Management:Worked closely with relevant teams to develop and manage production budgets for each campaign and creative asset.Monitored budget utilization and tracked production expenses to ensure cost-effectiveness.Quality Control:Implemented rigorous quality control measures to ensure all media assets met the highest standards of creativity, accuracy, and compliance with campaign messaging and campaign law.Vendor Coordination:Identified and managed relationships with external production vendors, negotiating pricing to secure services at competitive rates.Oversaw the performance of vendors to ensure timely delivery and adherence to project requirements.Technical Expertise:Stayed updated on the latest advancements in media production technology and tools, incorporating them into the production process when appropriate.Provided technical guidance to the creative team to optimize production workflows and enhance the quality of media assets.Reporting and Documentation:Maintained comprehensive production records, including project status, expenses, and post-campaign evaluations.

Education record

Education record