Lisa Campbell Email and Phone Number
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I am an accomplished customer focused marketing and enterprise software executive, independent board member and chairman of the board with a track record of developing and operationalizing business and go to marketing strategy. I’m a well-respected leader with 25+ years crafting comprehensive, business and digital go-to-market strategies across enterprise companies and the architectural, engineering, construction (AEC) and manufacturing industries. My strategies transform the organization’s brand, industry, and business models to deliver market differentiation and leadership at both F100s and start-ups. I’m a sought-after speaker on manufacturing trends and business transformation, and am highly qualified to advise CEOs and boards seeking to establish market leadership through deep industry knowledge and powerful communications expertise.♦ I’ve been advanced through numerous roles to lead as CMO and EVP, Business Strategy and Marketing, for Autodesk, overseeing a 700+-person organization.♦ By transforming the marketing strategy at Autodesk, I’ve doubled the number of customers attending personalized events, expanding into new markets and contributing to $2.5B+ in gross revenue and triple-digit YoY growth in new model subscriptions and new model ARR.♦ I led a horizontal business line of products at $1B+ in revenue as VP Industry Strategy and Marketing at Autodesk.♦ Launched Autodesk’s Industry Thought Leadership platform to differentiate from competition, reaching hundreds of new C-level executives in existing and new accounts. I also identified and prioritized critical M&A for expansion and drove programs for account expansion across all customer segments / industries – contributing millions of dollars in ARR.♦ I serve as Chairman of the Board of The Autodesk Foundation, supporting design and creation of innovative solutions to the world's most pressing social and environmental challenges. Drive decisions for future funding of work research and pilot projects.
Dynatrace
View- Website:
- dynatrace.com
- Employees:
- 1
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Independent Board DirectorDynatrace Sep 2024 - PresentWaltham, Ma, UsDynatrace, Inc. is a global technology company that provides a software observability platform based on artificial intelligence and automation
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Independent Board DirectorSimilarweb Sep 2024 - PresentNew York, UsSimilarweb Ltd. is a global software development and data aggregation company specializing in web analytics, web traffic and digital performance. -
Independent Board DirectorQuickbase Aug 2024 - PresentBoston, Massachusetts, UsIndependent Board Director at Quickbase. The leading software application platform for work management in complex industries. -
Board Member; Audit Committee Member And Nomination And Governance Committee MemberDropbox Sep 2019 - PresentSan Francisco, California, UsDropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprises. Their products are designed to help unleash the world’s creative energy and establish a more enlightened way of working. -
Member, ChiefChief.Com Mar 2021 - Sep 2024Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
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Chief Marketing OfficerOnetrust Jul 2021 - Aug 2024Atlanta, Georgia, UsLed Marketing organization for category-defining SaaS company to make Trust a competitive advantage. Responsible for Brand, Demand Generation, Accelerating growth in new businesses, Communications, Channel Marketing, Digital marketing, Ecommerce and Customer Experience. One Trust empowers tomorrow’s leaders to succeed through trust and impact with the Trust Intelligence Platform. The Trust Intelligence Platform from OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so companies big and small can collaborate seamlessly and put trust at the center of their operations and culture unlocking every company's potential to thrive by doing what's good for people and the planet. -
Chairman Of The Board, Autodesk FoundationAutodesk Dec 2017 - Jul 2021San Francisco, Ca, UsThe Autodesk Foundation supports the design and creation of innovative solutions to the world's most pressing social and environmental challenges. I drive funding decisions for the future of work research and pilot projects. -
Chief Marketing Officer & Evp, Business Strategy And MarketingAutodesk Aug 2017 - Jul 2021San Francisco, Ca, UsI lead the global industry and go-to-market strategy to establish Autodesk as the lead Design and Make platform for AEC, Manufacturing and Media & Entertainment. Oversee industry expansion and segmentation, brand, impact, positioning, messaging, pricing, partnerships, and packaging for Autodesk’s existing and new cloud SaaS offerings for the Enterprise, SMB, and VSB sectors. In addition, I lead business strategy and go-to-market for architecture, engineering, construction, and manufacturing firms, and advise on Autodesk’s strategic business and technology acquisitions, helping to acquire/integrate companies. I am the company spokesperson on industry strategy, trends, disruption, and key marketing strategies, overseeing $300M budget and a 700-person organization, reporting to CEO. I defined and implemented modern marketing techniques, technology, and processes for innovative digital engagement across customer lifecycle, personalizing customer journeys and transforming engagement – growing customer annual conference attendance by +20% YoY. To nurture leads into opportunity, I implemented AI technology, converting 50% to opportunity, and I nurtured thousands of customer accounts through new digital customer platform.I contributed to $2.5B+ in gross revenue and triple-digit YoY growth in new model subscriptions and new model ARR, and launched account-based marketing for a specific account list, adding over 100K quality decision-makers to account profiles. I also grew monthly active users from 0 to hundreds of thousands in the business model for a new cloud offering by incubating a new manufacturing design and make platform. I also define and drive Autodesk’s 3 to 5-year business strategy across AEC, Manufacturing, Media & Entertainment and Education industries. Increased pipeline for customers attending a curated, tailored executive briefing experience by 40%, and reduced cost across marketing horizonal functions by 10% through efficiency.
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Vp, Industry Strategy And Marketing – ManufacturingAutodesk 2015 - 2017San Francisco, Ca, UsAutodesk advanced me to define the industry and GTM strategy for Product Design and Manufacturing, including positioning, messaging, value propositions, pricing packaging and sales enablement, and defined a 3-5 year business and industry strategy. I oversaw a 100+ people organization and a $35M budget. I led the development of an Industry Thought Leadership platform that opened access to a significant number of customers, resulting in substantial large deals. Channel and direct sales teams were enabled with sales plays, successfully migrating thousands of customers to a new subscription offering. I launched new offerings – packaging, pricing, messaging, driving thousands of new users to next generation offerings.I nurtured and built a lifetime relationship with industry customers and led as executive sponsor to key named accounts. Identified and prioritized critical M&A for expansion opportunities, contributing to several million in ARR. Additionally, I rebuilt the leadership team and upgraded 50% of the talent on that team. I also defined a new differentiated positioning platform for Manufacturing and rebuilt sales confidence in the manufacturing strategy – leading to new gaining access to 114 C-level executives globally. I was honored by the YWCA with the Tribute to Women Award in 2018.
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Vp, Industry Strategy And Marketing – Architecture, Engineering And ConstructionAutodesk Feb 2012 - Jan 2015San Francisco, Ca, UsAutodesk promoted me to lead the nurturing and building of lifetime relationships with industry customers, define a 3-5-year business and industry strategy, overseeing a 120-person organization and a $29M budget. I was charged with enabling channel and direct sales team with sales plays to drive revenue.In this role, I identified and prioritized critical M&A for expansion opportunities, as well as $300,000 in cost synergies while growing the business. I launched new offerings, including packaging, pricing, messaging – driving 10’s of thousands of new users to next generation offerings. I was executive sponsor to Vinci Construction, GHD in Australia, and Veolia water in France.
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Vp, Web & EcommerceAutodesk 2010 - Sep 2012San Francisco, Ca, UsI led Autodesk's web presence, social, search, and community strategy, web marketing, product management and development, and led implementation/launch of e-stores globally, and for achieved digital direct revenue plans and forecasts. Oversaw business and GTM strategy for ACAD and LT brands with responsibility for $1B+ in revenue, and was responsible for Autodesk’s online stores and for driving strategy for the company’s small business customer segment. Under my leadership, I expanded the ecommerce presence from U.S. to 50 additional countries while also leading a $1B revenue horizontal business line of products. I was responsible for programs driving thousands of users to the new ecommerce platform, growing online revenue by 300% in 5 years.I negotiated a multi-million dollar contract for ecommerce infrastructure and led conversion from Waterfall to Agile Methodologies for web development. In addition, I built a new in-house digital marketing function attracting talent from ecommerce companies, built the web analytics practice in-house and rebuilt the optimization practice for the website.
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Gm And Vp, Geospatial BusinessAutodesk 2003 - Mar 2010San Francisco, Ca, UsI was brought in to lead and set the strategy and direction of business serving Telecommunications, Utility and Government industries. Responsible for driving targets, competitive differentiation and analysis, product management, engineering, marketing, strategic alliances, M&A, and revenue growth in target segments. I led a $200M P&L and a team of 300+ across multiple countries, delivering products used by millions of customers. To reduce development costs by 10%, I moved development functions to China and drove acquisition of technology for the Digital Cities initiative, giving Autodesk the technology IP for the city planning offering. In addition, I built direct relationships with named account customers in the Utilities segment.
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Vp, Marketing And Product ManagementEvolve Software 2002 - 2003UsI led all aspects of marketing and demand generation, and company strategic and product planning, including product marketing and management for entire suite of offerings. In addition, I led brand and communications functions to create market differentiation and built the telesales function for the service automation software product line. I helped drive acquisition of the company by Primavera and was retained as an executive at Primavera post-acquisition.
Lisa Campbell Skills
Lisa Campbell Education Details
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Boston CollegeMathematics And Computer Science -
Babson CollegeMaster Of Business Administration (M.B.A.)
Frequently Asked Questions about Lisa Campbell
What company does Lisa Campbell work for?
Lisa Campbell works for Dynatrace
What is Lisa Campbell's role at the current company?
Lisa Campbell's current role is C-level executive|Board member|SaaS|Go To Market| Digital Marketing|Business Strategy & Growth.
What is Lisa Campbell's email address?
Lisa Campbell's email address is li****@****box.com
What is Lisa Campbell's direct phone number?
Lisa Campbell's direct phone number is +141529*****
What schools did Lisa Campbell attend?
Lisa Campbell attended Boston College, Babson College.
What skills is Lisa Campbell known for?
Lisa Campbell has skills like Go To Market Strategy, Product Management, Strategy, Business Strategy, Product Marketing, Enterprise Software, Saas, Business Development, Demand Generation, Management, Competitive Analysis, Cross Functional Team Leadership.
Who are Lisa Campbell's colleagues?
Lisa Campbell's colleagues are Marcin Nowakowski, Jessica Lorenzo, Kathleen O'flaherty, Emmanuel Ruiz, Alex Buckstiegel, Georg Unterholzner, Kyle Harrington.
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