Lisa Hicks Email & Phone Number

Bowmanville, On, Ca

Canada

Greater Toronto Area, Canada

Working with individuals & teams to develop an understanding of how to leverage their strengths to achieve growth and connection.

Bowmanville, Ontario, Canada

Working with Moms to improve their mindset and work towards becoming their happiest, healthiest versions of themselves.

Scarborough, On

Social Media - Content manager for Social Media Platforms (Instagram, Facebook, Twitter, YouTube) - Experience with Planoly , Sprout Social, Sked Social, Hootsuite - Creates content, runs & maintains all social media platforms responsible for growing platforms by 121% YOY - Required to work closely with creative team to develop content - Establishes program metrics, and constantly assess and refine program to ensure optimization of the user experience and growth of content - Worked closely with influencers during key seasons to deliver successful campaigns on a limited budget (Spring/Summer & Holiday) - Planned and executed key “Influencer Events” in new store marketsDigital Advertising- Plans, executes and optimizes digital adverting campaigns using Facebook Ads Manager- Establishes program metrics, and constantly assess and refines program to ensure optimization of the user experience and growth of content - Coordinates with purchasing team to request advertising dollars to support key initiatives Public Relations - Trained Media Communications - 6+ years of on-camera experience (Rogers Daytime, CTV Morning Live, CTV News etc)Event Management - Plans, prepares & executes Grand Opening Events for ALL new stores (30 to date, including 5+ in Western Canada, 2+ Eastern Canada) - Works with onsite team to ensure events are executed effectively and efficiently Promotions - Sets-up, tests & manages all promotional activity using LS Retail - Communicates key promotional activity and changes across all departments - Works closely with purchasing on promotional strategy

Toronto, Canada Area

Marketing- Work within the marketing department to help create & execute promotions- Organize & help execute Grand Opening Events for new stores PR- Help to create & update list of new products for print & digital media- Make TV appearances to demo product 2 seasons a year (Spring/Summer & Holiday)- Provide ideas for different features when contacted by magazines, reporters, TVSocial Media- Main/Only voice on FB/Twitter/Instagram/Pinterest/blog- Monitor Social Media pages & respond to questions/comments within an hour (where possible)- Plan, execute and monitor giveaways/contests etc.- Organize, plan & help execute YouTube Product Knowledge video program - Appear in product videos where relevant- Work with 20 or so bloggers for reviews & giveaways on their sitesPrevious Experience at Mastermind Toys:Buying Team Member (2010-2013)- was a line buyer for 6 different product lines- managed vendor relationships- responsible for making sure product was always in-stock & selling well- required to buy for new store openings- responsible for forecasting & placing purchase orders for the busy season

Canada

Working with brands to bring their social media and marketing goals to life. Services include social program review, content calendar management, content creation, social media stats tracking, email program coordination, and email program development.Services range from one time consulting to ongoing program management.

London, Canada Area

- Responsible for running a cooking club in low SES schools- Responsible for supervising the safety of the children in grades 2-3- Taught children safety rules of the kitchen- Provided games for children while waiting for food to cook

Markham, On And London, On

- Expected to have a good knowledge base of a wide selection of shoes- Expected to have an understanding of feet in relation to health- Assisted in developing in-store displays- Managed cash register and was responsible for closing store alone- Regularly maintained daily sales goals- Provided friendly customer service

Thornhill, On

- Responsible for organizing booth for the Aviation Exposition in 2007 and was required to order supplies and help with scheduling - Required to have close attention to detail and perform many tasks at once- Responsible for answering and transferring phone calls- Required to have an understanding of computer programs such as Microsoft Word and Excel

Honours, Psychology

Activities and Societies: Swing Dance Club, Learning it Together – Healthy Lifestyle Promotion for Children (Program Facilitator).

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