Lisa Hind Email & Phone Number

Port Melbourne, Victoria, Australia

Greater Melbourne Area

Ambulance Victoria is the Victorian State Government agency responsible for the provision of pre-hospital emergency care and ambulance services. • Transformed content strategy and content delivery capability for Ambulance Victoria, integrating new tools, platforms, and technologies to engage internal and external audiences:− Achieved 151% growth in owned channel engagement from January to July 2020 with monthly collective reach of 4.7M Victorians across LinkedIn, Twitter, Facebook, and Instagram − Increased Facebook followers organically by 14% and Instagram followers by 29% within first 6 months − Engaged a network of influencers and content creators to optimise external communication channels• Conceptualised and executed tailored content strategies to support-wide ranging health initiatives and communication education campaigns, using emotive storytelling to engage and influence audiences• Rapidly pivoted content strategy to respond to the impact of COVID-19, working collaboratively with multiple agencies to drive consistent health messaging through the pandemic

Greater Melbourne Area

• Worked in partnership with a third-party production company to produce the “Paramedics” TV show for Channel 9, building the public profile of Ambulance Victoria and its paramedics:− Produced 30 hours of broadcast-quality content for the show which attracted a weekly audience of 900K in Australia and was syndicated in NZ, UK, and Canada− Awarded the 2019 Gold Quill Award of Merit for Customer Relations for the TV Series− Actively engaged Paramedics and management in production planning, working collaboratively with cross-functional teams (Finance, Legal, HR, Operations) to manage risk and expectations• Provided leadership, development, and direction to a team of content creators and producers, embedding transparent performance frameworks, and providing active coaching to build capability, nurture talent and foster cohesive, high-performance culture

Greater Melbourne Area

• Conceptualised and led creative content strategies to raise Ambulance Victoria’s public profile and strengthen community sentiment:− Awarded the 2019 Gold Quill Award of Merit for the publication of “30 Years of Women in Ambulance” commemorative album and generated significant earned media coverage• Developed and mentored 1 direct report, providing active experiential learning to facilitate her progression to a Senior Communications Advisor role

Greater Melbourne Area

• Planned and executed the inaugural Ambulance Victoria annual media event to build positive relationships across the media industry and generate positive earned media converage• Managed reactive media for a range of issues ranging from minor incident to critical events including terrorism, developing media statements in response to major critical incidents and providing media advice to senior Ambulance Victoria executives to manage organisational risk and reputation

Greater Melbourne Area

Greater Western Water is an urban water corporation in regional Victoria and Melbourne. The organisation was formed in July 2021 following the merger of Western Water and City West Water. • Led a team of 5 Marketing and Communications professionals in the delivery of media and social media management, campaign management, brand management, and partnership/sponsorship management during a period of significant change for the organisation• Developed and executed marketing communications strategy for the merger, delivering omnichannel campaigns to engage and inform stakeholders including employees, industry partners, regulators and 1.2M+ customers• Managed the Community Grants program, developing clear criteria for the allocation of funding to community causes aligned with Greater Western Water’s CSR strategy and brand values• Championed internal business process improvement, introducing new ways of working to improve planning and workflow management across the team

Greater Melbourne Area

Southern Cross Austereo is the largest radio broadcaster in Australia.• Producer and key contributor for the Kyle and Jackie O Show (Sydney) and the Hot Breakfast Show (Melbourne) and a part of the team that developed both shows to become the #1 rated breakfast shows in their markets− Managed all aspects of production including talent, sponsorship management, research, and content planning for 15 hours of live breakfast radio each week• Produced two ARIA Gold Albums that raised $700,000+ for charity• Nurtured positive and productive relationships with stakeholders across the Australian media industry

Melbourne, Australia

Diploma, Project Management

Short Course, Clear Writing For Effective Communication