Lisa Hunter Email & Phone Number

Greater Grand Rapids, Michigan Area

Partner with Service Line leadership to develop strategic marketing plans for Spectrum Health’s Primary Care, Women’s Health and Behavioral Health service lines. In August 2020, launched the multi-specialty Women’s Health & Wellness Center and online wellness resources library leveraging consumer insights to removing barriers to care. Launched quality of life campaign to help women determine what is normal or abnormal via self assessment and access to lifestyle tips, treatments, stories and more leading to increased appointments. Lead the branded environment work partnering with consumer experience and facility team for both employee and patients.

Ada, Michigan

Provided senior marketing leadership for small to medium businesses, helping businesses solidify their brand and positioning, develop strategic growth plans and implement marketing plans. SpecialtiesHealth/Beauty/Lifestyle premium consumer products.Proven experience- Proven experience across Marketing, Communications & Sales-Peers describe Lisa as a collaborative leader with strong business acumen, business-minded and laser-focused on priorities and results. -Clients review, “Lisa treated my business like it was her own.”

Direct long range and annual growth strategies for North America’s ~$1B product portfolio with a focus on growing health and beauty market share. Led a team of 15 to effectively manage budget and grow profits over 3 years via new product launches, portfolio optimization and launch strategies including social media, public relations and SEO/SEM. Led the pricing strategy team and the America’s product development team. Directed the product brand marketing content of new mobile first website focusing on prioritized benefits for customer. Provided brand management and leadership oversight to physical presence in NYC and LA and all product experiences/expos. Lead for the Distributor Marketing Advisory Council responsible for assuring strong partnership and integration of field insights into products and programs. Led the portfolio steering team, partnering with sales and finance leadership, to conduct analysis, modeling and strategy development for long range portfolio growth plans. Restaged Nutrition portfolio exceeding all previously historical results. Provided leadership and oversight to Artistry skin care and supplement restage activation plans exceeding sales targets. As Director of Beauty, collaborated with Latin America beauty lead to develop Artistry restage launch materials and new skin care line to better engage a younger target audience.

Led a team of 40 experts to maximize the communication channels specifically in Digital (SEO, SEM, Social).experiential (physical/live events), public relations, creative services and sponsorships. Led the development of North America's digital team from one to six team members with critical skills in SEO, SEM and Social Media. Partnered with the Sr Marketing team to create new Go-To-Market process to strengthen launch programs and infuse innovative thinking. Led the reinvigoration of Amway's citizenship program initiating a 3 year, $1MM partnership with the Boys and Girls Club of America. Led the mobile experiences increasing visitor goals by 30% and decreasing costs by 27%.

Managed a team of ten direct and indirect reports to manage corporate centers for their two priority brands, Nutrilite and Artistry. Elevated the experience to better represent the brand and improved content to be more engaging helping to educate and train our distributors. Led the development of Amway's 50th anniversary 40,000 sq. Ft. Expo hosting 2000 Diamonds speaking 25+ languages. Provided leadership and oversight of Amway's WHQ redesign.

Responsible to drive global growth strategies and manage the portfolio for Amway's premium skin care and cosmetics brand, Artistry. Provide leadership for brand and product development. Led the global marketing leadership team from Korea, China, Japan and European affiliates to develop and launch over 40 new products.

Responsible for leading the portfolio strategies for beauty, personal care, home care and home tech. Led the development of first ever positioning of our home care and home tech under 'healthy' positioning.

Started out as Information specialist and promoted several times from Lead to Coordinator, then Senior Coordinator and Manager in 1995. Responsible to act as Amway business liaison with our IBO (Distributor) leaders assuring understanding business objectives, qualification guidelines and compensation maximization. Created and delivered over 30 stage presentations conveying product news and corporate messaging for anywhere from an audience of 100 to 20,000.