Secondment role, responsible for leading and delivering the production and edits of the 2016 Life Improvement TV campaign. Delivering the national advertising communications plan.

Responsible for the strategic planning and implementation of all Homebase local marketing communications. Delivered the strategy and first cross channel media, digital, PR and loyalty plans for the Habitat concession store rollouts. Developed the strategy and creative execution for communication of strategic brands within Homebase.

Responsible for the planning and delivery of all Homebase national advertising communications.· Leading the 2014 Christmas advertising TV shoot and subsequent campaign. Also supported the planning and delivery of the new 2014 Peak advertising campaign. · Management of multi-million pound budgets for all ATL communications.· Manage all media delivery and creative executions. · Work cross functionally to deliver fully integrated communications, across stakeholders at all levels.

• Worked with multiple teams to deliver cross channel plans to ensure cohesive communications plans were delivered• Took ownership of high profile projects, delivering a significant step change in the customer experience• Developed and managed a new brand strategy across the entire showroom area, involving the implementation of a brand portfolio strategy; influencing execution methods across all communication channels. Created the brands’ tone of voice to ensure all channels communicate with the customer in a consistent way and helping the customer to understand the trade up through the brand portfolio. • Developed and managed the successful launch of Schreiber Kitchens to the Homebase ‘Big Ticket’ proposition• Successfully implemented cost saving exercises