Lisa James Email and Phone Number

A creator of innovative integrated ideas and concepts for brands across multiple media platforms. An experienced media professional who has worked in TV, Digital and Radio platforms Sydney and the UK. I am driven and determined to take on new challenges with proven results. Incorporating insights and data to formulate campaigns that meet Brand and Platform objectives. I have a passion for implementing new and efficient ways for team collaboration.Working closely with Channel Managers, Marketeers and production companies to seek out opportunities for clients for integration and sponsorships.My current role within CuluralConnect at SBS not only provides me with an opportunity to respond to client briefs but act as a brand manager for SBS TV and Audio platforms. This allows me to create and implement new products that allow for deeper integration and more meaningful integration for brands within SBS channel and platform assets.Key achievements• SBS Food Integration Partnerships for The Cook Up and Cook Like an Italian• Retention of key SBS Food Channel partners by increasing ROI with growth of the partnership into a multi-platform campaign with content creation delivering over benchmark digital impressions• Development and creation of new SBS Food Channel Digital assets • Creation of new SBS Audio products, sponsorship and brand funded packages• Creation of SBS Channel Trackers for sponsorships, integrations, and key partnerships