• Lead personalized cross-channel B2C marketing campaigns on the Oracle Marketing Cloud Responsys Platform for large-scale retail and financial clients, with a focus on email and SMS.• Supervise account management, production, technical and creative resources to ensure client projects are delivered on-time with high quality results. • Cultivate and maintain strong client relationships with a goal of driving contract renewals for agency services. • Manage complex budgets across multiple teams and projects to ensure clients remain on or under budget.• Negotiate and draft services contracts that meet the client’s business needs and drive company revenue.

• Established and cultivated relationships within a network of referral sources for the Center for Pediatric Eating Disorders, a nationally recognized program.• Designed marketing outreach structure, including an inaugural marketing plan, outreach strategy and marketing visit protocol.• Generated over $250k in referral revenue from outreach efforts within first three months of strategy implementation.• Managed the implementation and optimization of Salesforce software for the program.• Strengthened program awareness at national conferences and within healthcare and community groups in the Southwest region.• Tracked outreach efforts and created reports for senior leadership.

• Developed and executed innovative marketing campaigns at the 6th largest pediatric hospital in the nation to drive volumes and increase awareness locally, regionally and nationally.• Supervised rebranding marketing efforts for assigned service lines during the 2013 health system rebrand, including generating and optimizing website content for transition to IBM WebSphere Portal CMS.• Oversaw 2014-2015 U.S. News & World Report marketing campaign for assigned service lines which included extensive email and digital marketing efforts utilizing ExactTarget, social media and PPC advertising.• Performed detailed market and household analyses to evaluate and identify existing and potential growth opportunities.• Evaluated and honed SEO and PPC marketing campaigns for medical service lines.• Managed and optimized corporate sponsorships.• Built and sustained strong, effective relationships with service line/business partner leadership.

• Developed, monitored and managed all practice and physician marketing efforts for one of the largest pediatric cardiology programs in the United States; ranked 4th in the nation for pediatric cardiac care by U.S. News & World Report.• Traveled to referring physician offices and developed plans to optimize relationships with all physician/hospital customers.• Launched and managed inaugural social media campaign and assisted with elevating overall digital presence through Facebook ad placements, PPC and honing website content.• Managed corporate sponsorships in designated territory.• Drove brand awareness at healthcare conferences, industry and community events..

Clients: W Hotels, Gerber Group, Sony Pictures, Walt Disney Pictures• Coordinated publicity and executed marketing/branding strategies for clients at a full-service marketing agency specializing in local, regional or national marketing for the entertainment industry and luxury lifestyle brands.• Awarded 2010 & 2011 “Best Special Event” by the Georgia Hotel & Lodging Association for the W Buckhead Grand Opening and W Buckhead's "W ThinksPINK" breast cancer awareness campaign.• Awarded “Best Publicity Campaign in the U.S. & Canada” for work on Bedtime Stories (Disney) film.• Managed and implemented client’s social media content.

• Assisted publicists at entertainment, lifestyle and music public relations boutique with various tasks including writing event related materials, press releases, media pitching and orchestrating final production of client wrap up books.• Utilized for on-site media coordination at press conferences, television spots and print media interviews.• Coordinated media/tastemaker attendees at large-scale events such as Taste of Atlanta and the Peach Drop.