Lisa Juarez Email & Phone Number

Avery Island, Louisiana

Santa Ana, Ca

➤ Coming aboard in order to develop business in all areas inside and outside of produce with independent retailers for the first integrated in-store merchandising and retail sales program in the US, which puts Merchandisers in the field and manages all aspects of client/partner needs.➤ Monitoring and evaluating industry trends along with customer drivers, maintaining a strong understanding of market dynamics, while meeting regularly with management and stakeholders to discuss company objectives.➤ Developing and implementing the overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company, as well as coordinating the implementation of marketing strategies, improving organizational effectiveness by 46%.➤ Managing the existing sales pipeline and developing new business opportunities, generating new leads, screening potential business opportunities, identifying then contacting decision-makers, selecting the deals that are in line with strategies, and leading and facilitating pitch logistics.➤ Taking a lead role in the development of presentations for new business materials to create and nurture business opportunities and partnerships, while managing the proposal response process, including RFP requirements, content creation, and input from various sources.➤ Vetting new brand potential in the onboarding process, as well as supporting deal structure and pricing with business value analysis, successfully negotiating prices for proactive bids and proposals, achieving 860 points of distribution from 2017 to 2018.➤ Building strong working relationships with key decision makers within the customer base, improving retention by 35%, and building and executing effective sales plan with the client, presenting analytic findings to both clients and customers.

Monrovia, Ca

➤ Came aboard the company initially as a Business Development Manager, managing Ralphs and Food 4 Less business directly, as well as Stater Bros., Albertsons, and Vons through a broker.➤ Utilized fact-based selling, IRI, and Market 6 to manage brand and retailer performance, improving revenue by 15% to 53% MoM and generating more than $45.6MM, resulting in receiving a promotion to Southwest Regional Business Development Manager in July 2015.➤ Oversaw $62MM in Net Sales and managed the Los Angeles, San Diego, and Phoenix markets, continuously increasing existing business by 25-64% within key accounts including Ralph's, Food 4 Less, Stater Bros., Albertsons, and Vons.➤ Formulated the long-term Regional Business Development strategy and set the vision, mission, goals, and deliverables based on company objectives and budget, while translating the National strategy into regional programs along with executable actions.➤ Drove competitive insights including partnering opportunities and drove diversification of the Business Unit through mapping, observations, and understanding of needs to develop new business opportunities, accelerating growth and securing a strong medium-/long-term pipeline.➤ Worked closely with the Executive team to drive cross regional fertilization of local concepts and solutions between regions and across applications, as well as championed growth initiatives within the Region by leading the footprint expansion, gaining 34% new market share.➤ Identified and translated needs in core segments into new competitive value propositions, concepts, and ingredient building blocks to guide business development efforts, while managing P&L, and supervising performance to budget.➤ Managed 1 Broker, 3 Business Development Managers, and 1 DSD Manager, aiding with evaluation and closing activities with key customers as needed, as well as providing ongoing sales training, coaching, mentoring, and staff development, reducing churn by 46%.

Phoenix, Az

➤ Managed accounts including Ralph's, Food 4 Less, Stater Brother Markets, and Super A Foods Company, growing existing business by working with Brokers and Distributors.➤ Developed sales and marketing strategies to support stores, while increasing business by analyzing RetailLink activity of product to identify opportunities for growth along with gaps, working closely with Department Managers, Sales Associates, and Replenishment Managers.➤ Managed P&L and post audits, developing action plans to improve the score card, as well as oversaw new item placement, forecasting, and promotional planning,.➤ Reviewed competitor's activities in the market to align or respond with proper actions, while successfully achieving activation of new stores, minimizing stock outs, and ensuring product replenishment.

Account Manager – Zacky Farms, LLC, City of Industry, CA – 2002 to 2007 Business Manager – Nestle Ice Cream Company, LLC, City of Industry – 2000 to 2002Business Manager – Marketing Specialists, Orange, CA – 1994 to 2000