The key strengths that I possess for success include, but are not limited to, the following:Over 14 years of Quantitative, Qualitative and Competitive Industry research• Responsible for all aspects of project management-conceptualization, project execution, survey design and methodology, data analysis, report writing, strategic recommendations, and presenting key business insights to clients of all corporate levels executive clients to guide strategic decisions.• Understanding the competitive marketplace in terms of consumer needs, product development, new product initiatives and financial performance.• Lead and supervised projects with third party vendors to execute all advertising/brand message testing/product concept testing and assisting in final approval, consumer and employer segmentations, brand positioning, product development, and brand health equity/tracking• Strong communication skills• Strong analytical skills• Strong presentation skills-presenting to executive leadership• Providing strategic guidance throughout the product development process
Listed skills include Strategy, Focus Groups, Market Research, Quantitative Research, and 28 others.