Lisa Kulson served as Senior Vice President Creative Director for the women's collections at Theory. Under her direction since Pre Spring 2013 the women's business saw consistent growth year over year achieving and often overreaching projections helping to bring the company and the brand back to being a dominant leader in the Global Contemporary market. Kulson and her team successfully led Theory into a new era with a focus on elevating the quality, injecting fashion and color into the collections and bringing a new relevance to the brand. "Theory has become more capital F fashion-focused since Kulson's return"....Vogue.com. Kulson is creating clothes for "strong modern women whose priority is living an inspired life". She focuses on creating spare, sophisticated and aspirational clothing with a non-disposable sensibility. With a strength for taking essential items and turning them into luxury staples she has a proven talent for creating collections with the delicate balance of commercialism and artistic expression. Her signature style reflects her love of travel, her attention to detail and her excellent technical skills. This, coupled with a keen eye for color and proportion has manifested into some of the most iconic and coveted items in the closets of chic, modern women globally as well as some of the most consistently successful collections at retail.