Lisa Cotter Email & Phone Number

Montréal, Québec, Ca

Head of Marketing, Sales and PR, reporting to President of Resident Shows Division, and leading a staff of 50+ and a multi-million dollar budget. Strategize and implement marketing, sales, public relations, social, revenue management and ticketing plans for Cirque du Soleil shows with residency in Las Vegas ("O", KA, Michael Jackson ONE, The Beatles LOVE, Mystere and Mad Apple) and Orlando (Drawn to Life) as well as Blue Man Group shows in residence in Las Vegas, New York, Chicago and Boston and a new show launching in Hawai'i in late 2024.

Orlando, Florida, Us

Head of Marketing, reporting to President of Business Operations. Guided marketing, digital and traditional advertising, branding, identity, content development, social media, game presentation, broadcast production and creative services. -Pioneered innovative, highly incremental, ticket solution to fill seats for lower demand games and generate a pipeline of new sales prospects-Crafted radical new look uniforms and court to strategically drive incremental retail and theme night sales as well as the social conversation-Core member of award-winning mobile-first strategy and implementation team -Launched inaugural Orlando Wine Festival & Auction, achieving record fundraising levels for the non-profit Orlando Magic Youth Foundation -Awarded an ADDY for social content #PureMagic

Pebble Beach, California, Us

Head of Marketing, reporting to Executive Vice President. Directed storytelling, marketing, social media, licensing and PR efforts for Pebble Beach Resorts, home of #1 public golf course in America, world-class special events, restaurants, retail, a spa, and luxury accommodations. -Created ADDY award-winning advertising campaign "This is Pebble Beach"-Attracted, engaged and retained current and prospective customers via digital marketing strategies and nurturing emotional connections -Achieved increases in resort occupancy, while protecting brand equity and integrity

Started consulting practice to capitalize on growing demand for independent analysis and flexible staffing during the great recession. Crafted and implemented marketing, event and sales strategies and plans for client companies including theme parks, water parks, higher education, non-profits and small business start ups.

Singapore, Sg

Led B2B and B2C marketing, PR, employee and crisis communications for multi-unit temporary housing industry leader, as well as assisted Chairman and Founder with special projects.

Burbank, Ca, Us

Created marketing strategies and executed tactical marketing plans for Disneyland Resort, providing direction and approval for marketing and sales creative, media plans, digital, direct marketing and CRM, PR, promotions, special events, and research. Provided overall management for $100M budget which targeted local, domestic, and international guest segments.-Conceived and executed Disneyland’s 50th Anniversary Celebration marketing plan, delivering more than 3 million incremental visitors, a 50% increase vs goal. Led cross functional resort-wide team, integrating with Sales, Operations, Finance, Merchandise, Food and Beverage. Coordinated with International locations to adapt plans for their unique needs

Burbank, Ca, Us

Maximized overall attendance and visits to Walt Disney World from local, tourist, and loyalty target audiences through the development and execution of segment-specific marketing plans. Drove attendance and repeat visitation to Disney’s Hollywood Studios theme park, defining a new, unique brand positioning and bringing the story to life through integrated and stand alone messaging strategies and new guest experiences. Developed and taught analytics class to 300+ Marketing cast members. Started as Marketing Manager on Studios, promoted to Director of Marketing on FL Segments.

Hershey, Pennsylvania, Us

Managed P&L and all marketing for Hershey’s Syrup and Kit Kat, two of the company’s largest brands, as well as numerous smaller brands of strategic importance. Marketed Hershey’s Kisses, Kisses with Almonds and line extensions. Worked with R&D team to develop new products, taking them from concept to launch to ongoing distribution. Started as Assistant Brands Manager, promoted to Associate level, then to Manager level.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business Adminstration