Lisa Lasch Laforce Email & Phone Number

St Louis, Missouri, Us

Manage Product Team and provide leadership for business line ensuring the timely, accurate and reliable production of financial reports for the U.S. Government.• Maturing Product Team by refining roles and responsibilities to maximize employee output,introducing more structure into the management of the product lifecycle by improving the intakeprocess, goal-based prioritization model, and product value and performance measurement.• Instituting a Product-minded approach for how we partner with IT, Product Support, and FiscalService to elevate the quality of our business features, user experience, operational excellence, and security posture by focusing on outcome-based strategic planning, common goals andpartnership.

Saint Louis, Mo, Us

Managed a team of Product Owners while modernizing managed care software to a cloud-based solution.•Created strategy, concept and KPIs for a business insights dashboard leveraging a user-friendly data analytics monitoring solution to provide a transparent view of software performance for proactive notifications. •Coached team on improving product discipline competencies including roadmapping, product documentation and support, user acceptance testing and increasing release frequency and quality to secure earlier user feedback for iterative design process.

St. Louis, Missouri, Us

Managed team of Product Owners responsible for digital properties.• Improved quality and time to market for decentralized franchisee website implementation model by streamlining partner onboarding, consolidating toolkit, refining audit and production support process and instituting content and analytics standards, expanding portfolio 200%.• Coached team on career growth, product documentation creation, feature prioritization via Jira / Aha, product support guidelines, performance measurement, strategic planning, and road mapping.

St. Louis, Missouri, Us

Led cross-product and team initiatives to exceed brand and customer expectations and meet budgets and timelines. Leveraged KPIs for performance enhancements.• Managed a team of Product Owners and partnered with executive sponsors and marketing brand management, translating business vision into tangible features and deliverables with strong story writing, and collaborating with IT, UX, Content, SEO / SEM in delivering strategic, customer-focused digital solutions.• Created decentralized training and management structure for booking tool, enabling scalable model and support, doubling partner growth.• Monitored web traffic, conversion, and user journey using extensive analytics segments, creating optimization roadmap based on KPI analysis, user feedback, and product performance.

St. Louis, Missouri, Us

Provide leadership, strategy, organization, tactical direction, communication, and success measurements for B2B and B2C digital properties to meet marketing and business goals. Define mobile and desktop website strategy to deliver products and features that meet and exceed business and customer needs.My skill set includes: * Analytics/product optimization * Content management solutions (CMS) * Delivering business case/ROI analysis * E-commerce knowledge in travel and transportation industries * Industry and competitive research and analysis * Mobile solutions * Multi-channel marketing campaign development * Product lifecycle management * Relationship management * Sales and marketing document creation for sales teams * SEO/SEM strategy * Strategic planning * Vendor management * Web development * White label tool implementation

St. Louis, Missouri, Us

•Partner with Executive sponsors, IT, UX, Content and Marketing brand management to develop and deliver strategic customer-focused digital solutions•Create and analyze reporting to measure website performance including visitors, conversion, and effectiveness of marketing campaigns•Define and refine product strategy and roadmap to exceed brand and customer expectations while meeting budgets and timelines

St. Louis, Missouri, Us

In this role I oversaw the hardware, software and user experience development for the launch of our new self-service rental kiosks. In addition to this, I also:•collaborated with IT and Marketing leadership to define product requirements and business goals utilizing brand demographics and identities.•defined short and long term product strategy and implemented enhancements to support overall product life cycle.•analyzed product goals and performance. Recommended enhancements and amended strategy to meet goals.

St. Louis, Missouri, Us

•Partnered with various levels of management at our corporate office and with on the ground field management to communicate market performance and strategy•Analyzed market pricing and developed pricing strategy based on fleet supply/demand and competition

St. Louis, Missouri, Us

•Managed large airport rental branch and led a team of 50+ plus employees•Achieved top performing fleet growth with aggressive marketing and referral source relationship building•Posted consistent customer service ratings above company average•Developed a comprehensive training program to improve employee sales and business knowledge, this contributed to top performing employee retention figures

St. Louis, Missouri, Us

•Responsible for finding and closing new business and maintaining existing relationships•Consistent top producer for new business revenue

St. Louis, Missouri, Us

Began Management Trainee program and worked my way up to Branch Manager of a small airport rental branch.

Bachelor Of Arts (Ba), English Literature

Study Abroad Program, Literature, Dutch And Gender Studies

Education record