Vice President, M&A Marketing & Buyer Services
CurrentLisa Lippe is a seasoned MarTech strategist and team-oriented executive. She has more than 16 years of experience in the M&A industry and has served in multiple roles within the Generational Group. Ms. Lippe currently leads the Generational M&A Marketing and Buyer Services departments which are focused on developing relationships with tens of thousands of active middle-market buyers and connecting them with Generational client business owners. Ms. Lippe has been instrumental in developing Generational’s proprietary buyer portal, known as DealForce, including a real-time posting of active deals and acting as a buyer hub for all communication and buyer activity.She personally meets with buyers and business leaders who invest in growth and build companies; and she manages relationships with M&A industry influencers to showcase new Generational client-owned businesses to targeted potential buyers (e.g., ACG Conferences, “Association for Corporate Growth”). As a former co-owner of several small businesses, Ms. Lippe possesses first-hand experience of -- and insight into -- the challenges of privately held businesses. She is passionate about identifying and connecting qualified buyers and sellers in synergistic, win-win transactions.
