Lisa Lorraine Email & Phone Number

Rancho Cordova, California, Us

Marketing Director | High Tek USA | Rancho Cordova, CA2022 – PresentWorking directly with the CEO to grow the business by creating a robust marketing strategy:• Design and write powerful campaigns across numerous digital sources (i.e. social, web, video, etc.) that resonated with our various clients• Update and fine-tune our tradeshow presence with powerful visuals and handouts that increased our leads by over 100%• Grow our social media customer engagement by over 500%• Revamp our traditional advertising to reach a more targeted readership• Start building a new website with optimized keywords and Google Analytics• Work hand-in-hand with our sales team to create sales enablement materials

• Developed brand standards for clients to use in print and digital media. • Created supporting templates and collateral for teams.• Created marketing materials and campaigns executed in digital and print media. • Designed book covers and layouts for self-published authors.• Managed social media campaigns for Facebook and Instagram.• Designed trade show displays and materials for Barnum Mechanical, Inc.• Created vehicle wraps art for Halls Window Center.

Encouraged an environment of creative excellence to lead cross-functional teams in support of marketing for print products, multimedia presentations, social media campaigns, and multiple websites spanning the Folsom Chamber of Commerce, Visit Folsom Tourism, and Choose Folsom Economic Development.• Provided creative concept design for the City of Folsom, SAFE Credit Union, Folsom Historic District, SMUD, Intel Corporation, Coors, Jack Daniels, and Regional Transit; Clients are repeat sponsors of our 125 yearly events.• Managed release schedule and YouTube channel analytics for Folsom Focus, a hyper-local series featuring Cristina Mendonsa, raising total impressions for 2018 and 2019 to 52.4k, watch time from impressions to 60.41k, and reaching 31k in total views.• Exhibited creative strength to produce high-impact print, digital, and social media campaigns which secured over 125 sponsorships, increased revenue from sponsorships by 20% (up from $348k in 2018), and significantly drove ticket sales.

Sacramento, Ca, Us

Emphasized excellence in art direction to launch new products and services, successful email campaigns, and marketing collateral that maximized sales goals.• Established brand guidelines, and clear and meaningful criteria that translated into accessible designs and content. • Contributed to the creation of educational material and training for a sales staff of 16 people. • Supported teams in the development of elevator pitches, video promotions for equipment sales, weekly newsletters, and marketing services. • Presented creative design strategy to produce print advertisements, television commercials, and email marketing campaigns. • Managed website content to ensure maximum indexing using trade blogs, articles, photos, videos, and call-to-action social media campaigns

Certificate In Swedish Language Culture Bootcamp, Language

Cerificate In Graphic Design, Graphic Design

English, Music And Interior Design