Freelance writer offering PR, media and community relations consulting services for family entertainment, health care industry, consumer products, services and events. Capabilities include public, media and community relations, special event planning, project management, corporate communications, copywriting, strategic planning and crisis communications.

Manage internal communications, events, branding and more for Scripps Encinitas, Scripps Green and for selected areas across the Scripps Health system.

Responsible for development and implementation of the annual public and media relations, marketing and communications strategies for company wide activities. Oversaw multiple contractors. Produced press releases, nurtured relationships with the press and monitored publicity efforts. Developed and managed editorial calendar for optimal media placement. Maintained and updated media kits. Writer, editor. Developed and maintained local, regional and national media contacts. Researched, managed and enhanced databases for key story placement. Oversaw graphic designer and various vendors related to the development and production of marketing materials and Web site. Developed creative advertising copy.

Media relations and employee communications. Developed and directed Communications department and programs. Established PR goals and objectives. Developed and managed strategic public relations plans, including media relations, website, publications, crisis communication plans and overall communication functions. Coordinated publicity opportunities/event campaigns to bolster Marketing and promotional partner initiatives. Responsible for the rollout and management of all public and media relations functions, government affairs, crisis management, employee communications, story and web development and community relations.

Launched first in-house public relations department responsible for local non-sports media coverage, resulting in landmark media attention with a seven-week season total of $3.7M in Ad Value Equivalency. Broadcast, print and radio media representative, company spokesperson and department manager. Editorial calendar, story generation, press releases, media pitching, media tours, follow-up.

Planned, implemented and oversaw fundraising and marketing/promotional initiatives, insuring that quality and tradition was maintained while operational and brand-building programs were expanded. Managed multiple event budgets. Developed and managed all details for 44 events over two 43-day seasons. Creative planning, strategic development, vendor relations, logistics, information development and distribution, contract negotiation, budgeting and cost management.