Lisa Watson Email and Phone Number

Creating, implementing, and optimizing processes and systems to improve efficiency and effectiveness. Integrator for EOS implementation for the company. Overseeing day-to-day operations of client fulfillment departments. Coordinating and developing SOP creation for consistency and scalability. Assisting with recruiting and hiring process. Onboarding, training, and coaching new employees and providing professional development plans. Overseeing time tracking and project management systems. Reducing operational expenses and improving client profitability. Strategic planning to meet growth and scaling goals while maintaining company core values. Capacity and resource planning. Assisting with company goals, roadmap planning and in-person event plans. Attending and leading weekly meetings, company and other trainings, and conducting employee 1-on-1s. Implementing emails, workflows, sequences, landing pages, forms, and reports in HubSpot. Assisting with recommendations for customer experience, sales, marketing, and social media. Content oversight and QC. Preparing data and reports and reviewing budget info for upper management.

Partnering with clients as an online business manager to help prioritize, strategize and maximize business operations in the areas of People (job satisfaction, virtual team engagement, and more), Process (project management tools, process documentation, and more), and Promotion (digital marketing strategy, website analysis, and more) as well as overall Business Consulting in order to streamline and refocus for success. Worked with clients on projects including digital agency operations improvement, business owner operations consulting, developing website and marketing strategies, buyer persona development, plus email and website copywriting.Created 2022 Business Goals Reset Guide for clients and prospects.

Owned the project management and fulfillment of digital marketing campaigns for several of Iliad Media Group's multi-media clients to improve client investment and maintain retention. Duties and responsibilities included orchestrating the work of internal and external creative specialists, media specialists, and third party vendors who had to work collaboratively in order to meet client objectives. Assisted with client digital strategy plus monthly data analysis and reporting. Helped enhance Teamwork software setup so Client Success Managers could more effectively project manage. Worked to resolve process and reporting issues and delivery issues with vendors. Left position in good standing, with long notice and trained replacement.

Responsible for ensuring delivery, driving profit, and managing the performance of the marketing operations and cross-functional teams. Drove projects and maximized resources from inception to execution. Integrated and innovated processes, systems, and approaches in order to streamline and improve efficiency and effectiveness. Worked collaboratively with talented and passionate people, building strong relationships while holding people accountable to create a fun, yet performance-driven culture. Recruited, onboarded, trained, and coached new employees and provided ongoing support and professional development of current team. Coordinated and motivated cross-functional teams. Led weekly meetings; conducted employee 1-on-1s; coached direct reports. Managed partner, vendor, and contractor relationships and deliverables. Set deadlines; assigned responsibilities; managed internal resourcing; monitored and summarized progress of projects. Assisted team with client escalations, partnership renewals, and sales pricing. Prepared data and reports for upper management regarding status of profitability and projects. Implemented initiatives to improve customer experience. Oversaw team member experiences and team culture initiatives. Worked hybrid model and then fully remote as company changes happened. Company merged with larger agency in April 2021.

Responsible for ensuring timely delivery of digital marketing and software development projects. Coordinated and completed projects on time, within budget and within scope. Oversaw all aspects of projects. Set deadlines, assigned responsibilities, managed internal resourcing, monitored and summarized progress of projects. Analyzed data and prepared reports for upper management regarding project status. Coordinated staff training, team activities, team member experiences, researching company policy issues, handbook updating, and new hire onboarding.

Coordinated with marketing consultants to implement client digital advertising campaigns, email and blog content, Facebook and Instagram ads, social content scheduling, monthly reporting and more. Created, managed and coordinated team member experience plans to enhance company culture, including office book club, health & wellness challenges, theme days, company outings, birthday & anniversary recognition, and more. Wrote blog posts, email content, social media copy, blog content orders, as well as quality checked and edited internal and external content.

Writing blog posts, creating graphics, creating and scheduling social media content, SEO optimization. Familiarity with WordPress platform, social media channels, and scheduling tools.

Assisted with bookkeeping duties including invoicing, Accounts Receivable follow-up and tracking, Accounts Payable tracking, and new potential project tracking and client communications. Managed utility expense tracking and utility invoice review projects for a large client. Continued contracting for company for 2 months, overlapping with new job in order to fully train replacement.

Managed projects; Assisted with and organized new hire training and development; Organized, coordinated, and helped write Marketing Gameplans; Setup Facebook ads for multiple clients; Contributed to and wrote internal blog posts and scheduled social media; Edited content for company; Assisted with client account management responsibilities; Coordinated web support requests for client; Documented internal processes and developed client-facing documents; Scheduled, coordinated, and led meetings; Assisted with various other internal duties. Left position to work in a part-time job with flexible schedule.

Managed all aspects of client accounts including deadlines, meetings, professional written communication, reports, social media strategy and scheduling, Facebook advertising, blogging, inbound marketing campaign content, HubSpot reporting and analysis, and more for multiple clients.

Managed local parenting magazine purchased by WindFarm Marketing. Managed Publication processes, including scheduling and attending magazine calls and meetings; developing timelines and ensuring deadlines were met; maintaining communication between Publisher, Editor, Designer and more; communicating with advertisers and completing contracts; assisting with updating website, blog, and social media channels; assisting with event coordination; assisting with proofreading and editing; assisting Publisher as necessary. Trained and managed 3 high school interns, including creating necessary schedules and documents, arranging training topics and tours, following up on work done, and assisting with interviews.

Wrote and edited posts for over 6 years; Contributed posts to other sites; Created and tested recipes to post, Sold ad space, Promoted sponsors; Promoted blog through social media such as Facebook, Twitter, Pinterest, and Google+; Communicated with and interacted with readers. Knowledge of how to use Blogger platform.

Assisted relocation team with assigned tasks; Created reports and task maps to keep team updated; Made phone calls and sent out mailings; Processed donations to school and sent receipts; Set up meetings; Helped create and organize dessert/coffee fundraising event. Position ended at end of school year.

Supervised tellers; Opened new accounts for customers; Assisted customers with complicated transactions and loan applications; Processed transactions quickly and accurately; Provided excellent customer service.

Managed team of employees; Conducted training; Ran and attended meetings; Interviewed and hired as necessary; Handled customer escalations; Assisted with daily branch operations and reporting; Worked to meet branch financial goals. Assisted with Regional programs as necessary. Helped branches in Idaho, Washington, and Oregon during computer system rollout. Created Community Service Program documents, plans, and training program for branch representatives within Region. Left position due to family responsibilities.

Traveled to branches in region; Assisted branches with training; Reported branch needs to regional manager; Created and managed reports for regional manager; Coordinated regional community service program, bringing region to one of top in company for community service hours; Assisted branches with promotional events. Chosen to help during training and implementation of new computer system during rollout around the country; spent time in branches in Florida, Northern California, and Southern California during conversion.