• Oversee North American Division Customer Marketing efforts for portfolio of 75+ accounts, including pillar accounts of Amazon, Kmart, Kohl’s, Costco, Dollar and Grocery & Drug Channels• Drive promotional programs across all Mattel and Fisher-Price brands; core brands include Barbie, Hot Wheels, Thomas the Train, Monster High, Little People, and licensed brands include Disney Princess, Cars, WWE, and Nickolodeon properties• Manage team of nine people who perform excellence in marketing in strategizing, planning, and execution of merchandising and promotions at omni-channel retailers

• Aligned Target toy growth strategies and Mattel-Target team strategies, focusing on implementation of long-range programs that optimize value to Mattel, Target, and shoppers• Focused on delivering positive ROI on 400+ promotions done across Mattel & Fisher Price brands annually• Managed Mattel campus team and successfully define and manage two new roles in the organization

• Optimized promotional plan, securing in-line support for 96% and promotional support for 75% of TV drivers • Launched new promotions such as Trendpods and 10 for $10 programs resulting in an increase key performance metrics across the board in revenue, ROI, and profitability

• Managed profit and loss adult Games portfolio including Apples to Apples and Pictionary• Led cross-functional team through product development of 20-30 global products per season • Developed annual marketing plan, managed media budget, and executed promotions through creating media spots, print advertising, and grassroots marketing campaigns for key brands• Presented product line and marketing strategies to internal sales team, retail buyers, and international subsidiaries quarterly, constituting more than 300 stakeholders

Client: #1 Global Entertainment Company Glendale, CA• Managed planning, marketing, and branding departments to launch new retail strategy in 120 stores• Facilitated 40-member cross-functional team to determine current state, project assumptions, major risks, & future direction of the strategic planning, allocation, and replenishment departments• Performed competitive analysis, researched retail industry best practices, and implemented findings within the departments to increase revenue by 24% in one yearClient: Fortune 100 Oil Company London, England and Houston, TX • Led strategic planning and management of 122 corporate locations as the project manager for the Europe, Middle East, West Africa, and Caspian Sea region of a $265MM global IT infrastructure upgrade project to ensure merger synergies • Collaborated with 45 site managers from 22 countries on a weekly basis, resolving financial, logistical, and tactical project issues• Conducted a business case cost/benefit analysis to assess the prospect of upgrading to a new IT environmentBusiness Analyst – Strategy & Operations 2000 - 2002Client: Large Healthcare Network Chicago,IL • Analyzed $50MM global outsourcing synergies between business units and offshore vendors by creating financial model for potential savings of $12.4 MM per year through multi-department offshore outsourcing capabilities• Presented financial savings analysis to executives in six business units, including CFO and VP of Membership, resulting in the implementation of new vendor outsourcing partnerships that contribute to realized savings of $5MM per year