Create and execute channel strategy and processes to support externalization of Kenmore, Craftsman, and DieHard brands.Developed and lead KCD's channel marketing team to support the externalization of the Kenmore, Craftsman and DieHard brands within a combination of E-commerce, hardware, warehouse club, industrial, and international channels. Drive consistent revenue and margin growth leveraging a comprehensive channel marketing strategy including promotions, assortment mix, paid search, on and off platform advertising, and social media to successfully integrate products within the Amazon flywheel while also increasing relevancy for the Kenmore and Diehard brands on Amazon. Manage and maximize marketing budgets for all channels.Implement production and execution of in-store and online merchandising including digital content such as A+, specialized photography, marketing copy, and video. Work closely with the Amazon marketing team to leverage assets such as in-line marketing, search sparkles, mobile quad cards, and billboard placement to ensure Kenmore and DieHard positioning on the site.

Responsible for the account management of several National Industrial Supply (NIS) distributors including W.W. Grainger, McMaster-Carr, and Hagemeyer, driving the development and execution of long term strategy to enhance growth and profitability

Primary responsibility for establishing and managing key market intelligence activities driving strategic growth initiatves including market share data, business indicator analysis, and vertical market development and analysis

Primary responsibility for managing strategic and tactical aspects of marketing for 8 National Industrial Supply distributors with total revenue of over $35 million

Primary responsibility for managing strategic and tactical aspects of marketing for vehicle services distributors with total revenue of $120 million

Marketing Manager for National Industrial Supply Distributors

Visited jobsites in the city of Chicago with the ultimate goal of converting end-users to Porter-Cable Power Tools. Provided brand exposure to end-users.