Lisa May Devine Email & Phone Number

København, Region Hovedstaden, Danmark

Copenhagen Area, Capital Region, Denmark

• Member of the bank's top management group and member of the Advisory Board for Lån & Spar Bank Sweden.Employed to professionalise marketing and raise it to a strategic level. Create growth, strengthen the brand.
• Massively increasing sales by generating a five-digit number of leads - directly derived from marketing efforts
• Use of data for insights for e.g. reduction in churn
• Developing digital strategy/SoMe - a significant factor in a sevenfold increase in number of customers
• Developing new strategy for customer engagement and retention - including goals, methods and actions - customer satisfaction increased significantly
• Developing brand and communication platform - got brand up to a solid second place compared to the seven largest banks in Denmark

Copenhagen Area, Denmark

• Festina Finance was a newly started fintech company with the ambition to disrupt the pension market by establishing a pension company with a focus on full transparency and sustainability in relation to.
• Developing business concept - co-creation with larger companies (e.g. Novo Nordisk, Coloplast, Nokia)
• Developing marketing and communication strategy as well as public relations initiatives
• Taking part in developing IT system - use cases and user interfaces on WEB
• Producing sales prospects for investors

Copenhagen Area, Capital Region, Denmark

• ErhvervsBladet - owned by Berlingske Media - was a free newspaper and part of the Berlingske group but run as an independent company with approx. 45 employees in editorial and sales. The target group was SMEs.Employed.
• Developing marketing and communication strategy, goals and action plans
• Successful re-launch of ErhvervsBladet from free to subscription newspaper
• Developing and implementing new logo and corporate visual identity (CVI)
• Significantly increasing the number of participants for events organised by the editors

Copenhagen Area, Denmark

• Responsible for B2B marketing. Part of the marketing leadership team. The electricity market had recently been liberalised resulting in free competition. Was hired to help to commercialise the.
• Successful launch of new business area - an electrical company
• Part of designing business plan for electrical company - including market potential, budgets, go-to-market strategy, internal and external communication
• Developing a B2B marketing strategy as well as activity plans
• Development of new products/concepts

Copenhagen Area, Denmark

• As a project manager, my primary task was to support the sale of mobile solutions to the B2B market. TDC had undergone a structural change where TDC Mobil was incorporated into the parent company. Employed to develop.
• Part of developing new products and concepts
• Developing and executing campaigns with relevant content for different business segments

Copenhagen Area, Denmark

• As a project manager, my primary task was to support and secure the sale of mobile subscriptions to consumers in the Danish market. Telia was a new player in the Danish market. The company grew tremendously and needed.
• Launch mobile telephony into the Danish market - including go-to-market strategy, campaigns, events, POS materials for retailers
• Developing and executing campaigns for the B2C market
• Part of developing new products and concepts

Copenhagen Area, Denmark

• De 3 Stiftstidender og Jydske Vestkysten was an editorial and advertising cooperation between the newspapers Aalborg, Århus - and Fyens Stiftstidende and Jydske Vestkysten. Metropol was an advertising cooperation.
• Developing sales and marketing campaigns for media agencies and inhouse media
• Developing pricing strategies for the two advertising products
• Developing and organising events - from idea to execution

Copenhagen Area, Denmark

• Mortensen & Partners - a small advertising agency that mainly worked in the tourism, restaurant, and wine & spirits industries.Responsible for daily operations, new business, devoloping new concepts and managing staff..
• Successful launch of Foster's beer in the Danish market
• Great success in attracting tourists to restaurants through collaboration with incoming tourist agencies
• Developing coupon books with offers for tourists - especially successful cooperation with DFDS
• Marketing of wine and spirits brands to restaurants
• Developing concepts for events (including Restaurant Day)

Msc In Business Administration And Management Science (Cand.Merc. Mat.)

Executive Management Programme, Management, Innovation & Leadership

Iaa Diploma Program

2017-

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