Member of the bank's top management group and member of the Advisory Board for Lån & Spar Bank Sweden.Employed to professionalise marketing and raise it to a strategic level. Create growth, strengthen the brand, increase customer satisfaction, reducing churn.Achievements/contributions:• Massively increasing sales by generating a five-digit number of leads - directly derived from marketing efforts• Use of data for insights for e.g. reduction in churn• Developing digital strategy/SoMe - a significant factor in a sevenfold increase in number of customers• Developing new strategy for customer engagement and retention - including goals, methods and actions - customer satisfaction increased significantly • Developing brand and communication platform - got brand up to a solid second place compared to the seven largest banks in Denmark• Developing and implementing new logo and corporate visual identity (CVI)• Launch of Lån & Spar (online bank) on the Swedish market - development of activities supporting the business

Festina Finance was a newly started fintech company with the ambition to disrupt the pension market by establishing a pension company with a focus on full transparency and sustainability in relation to investments.Business and concept developement, marketing and communication strategy and in collaboration with owners and investors get the company up and running.Achievements/contributions:• Developing business concept - co-creation with larger companies (e.g. Novo Nordisk, Coloplast, Nokia)• Developing marketing and communication strategy as well as public relations initiatives• Taking part in developing IT system - use cases and user interfaces on WEB• Producing sales prospects for investors

ErhvervsBladet - owned by Berlingske Media - was a free newspaper and part of the Berlingske group but run as an independent company with approx. 45 employees in editorial and sales. The target group was SMEs.Employed to lift marketing up to a strategic level, create structure as well as re-think marketing efforts and communication plus support editorial staff.Achievements:• Developing marketing and communication strategy, goals and action plans• Successful re-launch of ErhvervsBladet from free to subscription newspaper• Developing and implementing new logo and corporate visual identity (CVI)• Significantly increasing the number of participants for events organised by the editors

Responsible for B2B marketing. Part of the marketing leadership team. The electricity market had recently been liberalised resulting in free competition. Was hired to help to commercialise the organisation.Achievements/contributions:• Successful launch of new business area - an electrical company• Part of designing business plan for electrical company - including market potential, budgets, go-to-market strategy, internal and external communication• Developing a B2B marketing strategy as well as activity plans• Development of new products/concepts

As a project manager, my primary task was to support the sale of mobile solutions to the B2B market. TDC had undergone a structural change where TDC Mobil was incorporated into the parent company. Employed to develop marketing initiatives to increase sales to business segments.Achievements:• Part of developing new products and concepts• Developing and executing campaigns with relevant content for different business segments

As a project manager, my primary task was to support and secure the sale of mobile subscriptions to consumers in the Danish market. Telia was a new player in the Danish market. The company grew tremendously and needed marketing skills to develop and launch new business and product areas.Achievements:• Launch mobile telephony into the Danish market - including go-to-market strategy, campaigns, events, POS materials for retailers• Developing and executing campaigns for the B2C market• Part of developing new products and concepts

De 3 Stiftstidender og Jydske Vestkysten was an editorial and advertising cooperation between the newspapers Aalborg, Århus - and Fyens Stiftstidende and Jydske Vestkysten. Metropol was an advertising cooperation between the above newspapers and Berlingske Tidende.Responsible for sales and marketing of the two advertising products. Part of the management team of advertising directors and managers. Employed to market the two advertising products to media agencies as well as internal marketing of the products to consultants in the five publishing houses.Achievements:• Developing sales and marketing campaigns for media agencies and inhouse media• Developing pricing strategies for the two advertising products• Developing and organising events - from idea to execution

Mortensen & Partners - a small advertising agency that mainly worked in the tourism, restaurant, and wine & spirits industries.Responsible for daily operations, new business, devoloping new concepts and managing staff. Achievements:• Successful launch of Foster's beer in the Danish market• Great success in attracting tourists to restaurants through collaboration with incoming tourist agencies• Developing coupon books with offers for tourists - especially successful cooperation with DFDS• Marketing of wine and spirits brands to restaurants• Developing concepts for events (including Restaurant Day)