Lisa Mcaleer Email & Phone Number

Stamford, Connecticut, United States

Newtown, Ct

• Print and digital advertising account management for LMT, the #1 international magazine and trade show for the dental laboratory industry• Created media planning strategies in partnership with clients and ad agencies. Expanded advertiser base in new vertical markets and technologies• Represented LMT at domestic and international trade shows. Generated new business and conducted client meetings on-site, strengthening business relationships• Developed print and digital marketing strategies for clients• Proofread ads and editorial for monthly print and digital magazine issues• Partnered with team members to create annual media kits and monthly promotional client correspondence• Initiated solutions to keep advertisers in contract during Covid-19 business closures• Monthly sales analysis & reporting

New Milford, Ct

• While raising my two young children, I created this family-friendly skincare brand using plant based, eco-sensitive skin care products, bringing Mother’s Nature skin and hair care products to the public via online, wholesale, and retail marketing• Produced private label wholesale and retail skincare and hair care products for the private label spa and salon market sector• Managed all aspects of this home-based business, including production, financial management, sales and marketing, social media, and customer service

Nashua, Nh

PENNWELL PUBLISHING CORPORATION, NASHUA, NH Corporate Events Manager, 2001 –2008• Developed, planned and produced annual business-to-business conferences, trade shows, and social events across the U.S. and abroad for this global business-to-business publishing company.• Coordinated and negotiated contracts with service providers such as hotels, convention centers, outside special event venues, catering, audio visual, printing, and event security working within planned event budgets.• Co-managed event staff including registration and speaker coordinators, marketing, and sponsorship sales efforts.• Met regularly with event team members and upper management to plan scope and format of events, develop conference agendas, establish and monitor budgets, and review event progress.• Monitored on-site event activities to ensure compliance with applicable regulations and laws, satisfaction of participants and sponsors, and resolved any problems that arose.• Publicized events via print and on-line media, promoting international event attendance and corporate sponsorships.• (Salaried employee until 11/04, then due to budget restrictions I was a contract employee until 02/08)PENNWELL PUBLISHING / KMI RESEARCH, NEWPORT, RIConference Coordinator, 2000 –2001• Assisted senior event managers in all aspects of conference development including logistics management, speaker, sponsor, and vendor relations for KMI Research, a division of PennWell Publishing.• Worked with conference chairpersons to recruit C level speakers, serving as the primary liaison between conference speakers and the company.• Produced all conference proceedings books and CD-rom materials, and assisted in the production of print collateral, email blasts and various marketing campaigns.• Promoted to Events Manager for PennWell in 2001.

Greater Boston Area

GENERAL CINEMA THEATRES, BOSTON, MAMarketing Services Coordinator, 1997 –1999• Designed and produced marketing collateral for this large national theater chain focusing on concession and film promotional signage.• Acted as a liaison between film studios and corporate headquarters to obtain film artwork for newly opening films., maintaining a database of weekly opening film titles for procurement of film title artwork.• Wrote and disseminated memos to field managers instructing correct usage of marketing materials.• Managed the coordination and shipping of all film title artwork and payroll to 175 movie theaters.

Narragansett, Ri

SOUNDWORKS UNLIMITED, NARRAGANSETT, RIMarketing and Events Manager, 1994 – 1996• Provided marketing and sales for independent record company through national trade shows, internet, direct mail, and telemarketing campaigns.• Traveled to national trade shows and oversaw the set-up and management of all on-site trade show responsibilities including logistics, sales, and live artist performances.• Promoted company recording artists via print and on-line media and national trade shows.• Co-designed, wrote and produced various marketing collateral including brochures, sell-sheets and company catalogs.

B.A., Music

Activities and Societies: Senior Advisory Board, Roger Williams Chorale

Completed Coursework Toward M.A. In Music Education, Music Teacher Education

"The Science Of Well Being" Course