In this job role, I am spearheading thriving creative studio, cultivating impactful partnerships with beauty, wellness, and lifestyle brands. Major Duties:Directing dynamic creative campaigns, capturing the essence of diverse audiences, conducting in-depth extensive market research and trend analysis to uncover consumer preferences and behaviors, enabling the creation of targeted creative content that resonated with the target audience, and establishing a reputation for design excellence, weaving compelling brand narratives and visual storytelling.Key Accomplishments:• Executed global packaging refresh for Babo Botanicals, including content creation and videos for social media and Amazon to influence customer perception.• Produced compelling packaging designs for Glasshouse Fragrancesto increase customer engagement. • Fractional Creative Direction for CEW (Cosmetic Executive Women). Successful execution of signature event branding. Redesign and launch of their new editorial website.

During this tenure, I was executing innovative creative strategies to enhance brand awareness and drive customer engagement. Major Job Roles:Collaborating with marketing and design teams to develop visually captivating brand messaging across various channels, including print, packaging, digital, and social media.Key Accomplishment:• Identified and resolved creative challenges by designing and implementing innovative solutions.

During this period, I was improving creative outputs and project efficiency by managing a team of designers in a productive work environment. Major Roles:Ensuring the production of high-quality visual content by directing photo and video shoots on location and in the studio, facilitating effective communication with global marketing and cross-functional teams, and leading art direction of photo and video shoots to launch new products aimed at achieving commercial success.Key Contributions:• Developed 360 campaigns to enhance brand visibility and engagement across multiple channels.• Achieved market presence and increased brand recognition by launching beauty brands on a global scale.

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