Lisa Melander Email & Phone Number

North Ryde, Nsw, Au

Kallebäck, Västra Götaland County, Se

Cellink offers premium bioinks, 3D bioprinters and services that enable critical breakthroughs in 3D cell culturing, tissue engineering and drug development.

Helping my partners grow their business with: brand fundamentals, digital marketing, demand generation, communication, strategy, market understandingB2B and B2C

Sidi Maarouf, Grand Casablanca, Ma

Repositioned the group strategy and business portfolioBuilt and led a new marketing and digital teamDesigned and deployed Digital marketing strategy and campaigns for new B2B growth driver:Designed new customer value offers Managed agencies to develop content and media planningBuilt and managed Lead-generation with e-sales Results: lead generation conversation rate 9%, growth drivers topline X8 over 3 years

Marcq-En-Baroeul, Nord, Fr

In charge of the marketing, communication and product development teams for:- PAUL bakeries and restaurants master-franshise in Morocco- DELI'S B2B brandRepositioned brand communication, designed and deployed Digital campaigns and media-planning, Outdoor and In-store.Designed new B2B marketing strategy and co-built B2B commercial plan with sales-team.Managed marketing and Innovation team, recruited new resources for Digital, to launch communication on web, social networks and market-places.Results: increased Digital Marketing Engagement, turn-over and margins.

Anfa, Casablanca-Settat, Ma

Defined, implemented and managed a new marketing organization for Winxo, ex British Petroleum Morocco.Managed communication, media and digital agencies to deliver the new brand identity across touch-points, including website and social networks.Designed communication plans at national and local levels for B2B and B2C

Atlanta, Ga, Us

Managed brands portfolio (Coca-Cola, Zero, Light): Communication & Product Marketing for B2B & B2C markets.Results:Increased volume and market shares, improved digital marketing engagement, brand love and communication relevance.Innovated in the communication approach: launched the 1st digital centric campaign in Morocco, tested new ways of collaborating with media, launched the Moroccan brand digital community via social media and website.

Cincinnati, Ohio, Us

In charge of brand communication content, media and marketing for Morocco and Algeria markets.Laundry: Ariel - 2008 – 2010Shampoo: Pert - 2005 – 2008Results: best volume progression vs. past 10 years; strongest brand market share increase in 2007; winning direct marketing program which was re-applied in several other markets

Issy-Les-Moulineaux, Île-De-France, Fr

Mobile loyalty program Product Manager.

Issy-Les-Moulineaux, Île-De-France, Fr

Two years experience of Product Management during my apprenticeship between ESCP-EAP and Orange / France Telecom Long Distance Networks.In charge of B2B international transit offer. Developed sales-support tools, trained the sales-team, supported negotiations, rationalized product portfolio.I was offered a position within Orange group after my 2 years apprenticeship.

Master, Master In Management And Business Administration

Mba, Exchange Program

Prépa. Bac+2, Preparatory Courses For Business School Competitive Exam

Baccalauréat