Lisa Merced Email & Phone Number

Remote

Manage redirecting newly acquired regional websites to national website on an ongoing basisManage in house and third-party web development resources and CMS specialist including ticketing process using JIRA of a minimum of 260 tickets per weekOversee website content, such as adding clinician and location information to websites as well as UX enhancementsSite maintenance—update website and plugins, run broken link checks and speed insight report, security such as SSL certificates, third party hostingWebsite compliance with laws and regulations (eg CCPA, HIPAA)Migrate legacy sites to flywheel and coordinate with IT to point DNSEnsure with Marketing/Regional/Digital teams to get accurate updates done on a timely manner. Managing against SEO findings to improve the overall site. Partnering on CRO tests to enhance site speed, customer journeys and new patient bookings.Increase traffic to Lifestance by Creating and updating pages on Lifestance.Manage and review changes of rebranding legacy sites.

Oversee the strategy and serve as the main point of contact for ironnet.com.Execute on a vision with identified tactics and outcomes that will ensure the IronNet website is world class in terms of design, CTAs and content. Design existing and new webpages and Important components in company website.Ensure the IronNet website represents the IronNet brand effectively, functions properly, is agile enough to accommodate critical needs and supports company objectives. Effectively tell the IronNet story through close coordination and collaboration with the demand generation, content and communication and product marketing teams within marketing -- in addition to managing internal requests and feedback from other departments (i.e., Legal, Sales, People & Culture).Evaluate emerging trends and monitor external influences such as social networking, user-generated content, video, audio/podcasts, etc. -- as well as emerging developments in web standards and competitive sites for possible enhancements.Apply Hubspot expertise to implement/create new pages and modify existing to enhance with new features.Maintain the technical aspects of the website such as site structure, technical SEO, and assist with the integration of new content and pages.Coordinate with the demand gen team on relevant CTAs and with the content team on needed content for website conversions that support marketing leads for sales. Perform A/B testing on webpages.

Miami, Florida, United States

● Implemented, improved, and increased site visits for various client leads by maintaining existing sites, creating new sites, and adding new content using WordPress.● Created still images, carousels, video ads for twitter, Facebook, and google.● Administrator for company Facebook comments● Administrator and client acquisition using a CRM application.

Miami, Florida, United States

Improved and increased site visits for various clients by maintaining existing sites, and adding new content using HTML, CSS, and PHP MySql database updates.Created over 20 mail campaigns for specific clients using Reachmail.Improved the internal functions of MethodGroupe by creating a system to export discord chats. Greatly improved social media in all platforms by supporting various clients from large to small scale projects.Increased presence online by creating static, gif, and html 5 ads using photoshop, illustrator, google web designer, and illustrator.

▪ Improved and increased visitors drastically to the website by implementing new content, and maintaining existing ones through templates, HTML, and SiteCore CMS Software while adhering to brand guidelines, search engine optimization (SEO), site performance, and ADA best practices and requirements.▪ From small to large projects, performed QA testing for content, functionality, ADA compliance, across all platforms and devices. Engaged with various departments for troubleshooting.▪ Processed various types of image files for web publishing following optimization/performance best practices. ▪ Created many customized banners with text overlays across all devices using HTML and CSS.▪ Created and edited 100+ Carnival.com/shore-excursions pages.

▪ Transformed the city’s web presence drastically in 1 year by co-managing website redesign of 20,000+ pages into new robust CMS.▪ Garnered 1M visitors on a monthly basis by supporting 50+ CMS users across all departments as the point person 24/7.▪ Improved drastically the design and functionality of the City of Miami Beach intranet for 25+ departments by implementing a new robust SharePoint System and CMS. Point person for all of the 25+ users and departments 24/7.▪ Improved 25+ department’s processes and collaboration by providing 80+ trainings of the web systems.▪ Boosted awareness to all employees by spearheading yearly Security Awareness. ▪ Generated weekly, monthly, quarterly, and yearly reports for all departments and managers that served as benchmarks for the entire corporation.▪ Served as the City’s web administrator managing 50+ domain names in GoDaddy. ▪ Increased visitors monthly to the website by managing the Google Analytics process and regularly implementing content improvements with reports. ▪ Optimized City’s website and four department microsites for ADA compliance frequently.

As the IT Manager, oversaw the organization’s IT department and technical relationships with 20+ external agencies using Florida State Agency guidelines. Successfully managed, researched, implemented, and troubleshooted all of major and minor technology components of the company.

Coral Gables, Fl

▪ Increased and improved the City’s web presence by managing, implementing, and maintaining the redesign of the new website.▪ Increased productivity in 25+ departments by managing an online service request system (Better Place).▪ Improved the IT department’s processes by writing policies, automating financial budget, and creating an inventory database.▪ Improved City of Coral Gables Police Department operations greatly by creating daily, weekly, and monthly reports.