Lisa Meriwether Email & Phone Number

United States

The City Of Lynchburg, Virginia

As a native of Central Virginia and a 30-year veteran of the hospitality and sales industry, I sell the Lynchburg region as the destination for meetings, conventions, citywide and sporting events, and leisure travel. I have worked for several hotel chains including the Radisson and Sheraton Corporations and served as Vice President of Tourism for the.

Provides overall direction and management of annual campaign and fundraising activities. Responsible for building and sustaining relationships with business and community leaders, corporations, foundations and volunteers. Provides effective leadership to major resource development efforts and organization-wide initiatives.

Develop new client base through direct sales efforts including prospect research, direct marketing initiatives and joint supplier presentations. I create and support client Advertising and Marketing campaigns through creative solutions to build corporate and organization branding. Team with suppliers within the promotional advertising industry both.

Solicited and developed clients in new territories to include Charlottesville, Richmond and North Carolina. Sales missions and presentations, prepared quotes and contracts. Conducted research to identify cost effective promotional needs for client marketing campaigns. Worked closely with product suppliers both domestically and internationally to create.

Established rapport with travel industry leaders to promote Lynchburg and the region as a desirable travel destination. Advocated for program through boards and committees: Virginia Tourism Corporation, Virginia Hospitality and Travel Association, Virginia Association of Convention & Visitors Bureaus and acted as liaison with public and private partners.

Began Hospitality Industry in 1985 and held sales positions representing Brand Hotels mentioned above. Worked primarily with local corporate, state, regional and national association meeting planners.