Lisa Michel Email and Phone Number

•Developed a studio-wide social impact initiative. Responsible for program architecture, including selection of causes and organizations to champion, and planning of volunteer opportunities.•Manage (Facebook, Instagram, LinkedIn and Twitter) accounts for Emmy® Award-winning studio, creating and sharing all content surrounding announcements, launches and studio/industry news; created linkin.bio page to showcase full posted articles. •Draft and edit press releases, routing through the approval process and finalizing for media pitches. •Work with external PR agency, Feren Communications, to build and execute communications strategy.•Direct office operations (since our start-up), working with various stakeholders and senior executives to build infrastructure, ultimately integrating triple staff growth over first three years.•Collaborate on planning and implementation of company change initiatives, ranging from systems and policies to office moves/logistics, as well as staff on/offboarding. •Write and disseminate all relevant internal communications.•Plan and execute various company-wide meetings and events, pertaining to client services, investor relations, and internal team building.•Determined IT platform requirements, supervising all service and communication.

•Contracted by Director of Local Broadcast (former boss) to cover maternity leave, assisting her with client buy recaps, as well as approvals on barter agency’s radio schedules. •Ascertained planning costs; negotiated and executed broadcast media buys for clients including ABC, Nike, Jordan, Wealthsimple and Turbo Tax for upwards of 20 markets. •Managed over 30 campaigns at a time, ensuring accuracy across all budgets and buy parameters.

•Served as account lead on Sotheby’s International Realty and Virgin Atlantic media, managing all projects and overseeing all elements of digital and offline media plans, including creative development, asset delivery/approval, campaign planning, implementation and performance tracking. •Worked directly with agency founders (CEO and Principal) and Directors on successful pitch/presentation to secure the Virgin Atlantic Airlines media business.•Analyzed data associated with clients’ business objectives and budget and created detailed media marketing briefs and implementation recommendations outlining strategies to optimize media dollars and reach target demographics.•Managed brand partnerships for Sotheby's International Realty; oversaw the inception and launch of Hearst Digital Media's first Real Estate Sponsorship.•Maintained close working relationships with senior clients, as well as a number of creative and media partners/vendors, consistently earning their trust and positive feedback. •Executed broadcast and OOH media buys, and negotiated compensation on an ongoing basis, most notably in the form of free banner placement on The New York Times homepage (valued at $150,000). •Conducted internal and external kick off and status meetings to ensure efficiency and communication between relevant teams throughout the life of each campaign; aided by two junior reports.

•Implemented all media strategies and processes, from planning, buying, negotiating, tracking, through to post reporting across the PharmaCare business, a $35M account. Monitored and oversaw half of the overall PharmaCare portfolios, managing a total budget of roughly $17.5M. •Trained and developed junior team members.•Led conversations with media vendors to deliver value and cost savings to client; acted as liaison between senior clients, media vendors and creative agencies to facilitate daily needs, negotiate project timeliness and manage expectations.•Worked alongside fellow Manager to support Director to construct and deliver reporting documents for PharmaCare CEO, general managers, and third party auditor.

•Served as Senior Trader across the Bankwest portfolio, handling TV, newspapers, radio and outdoor media campaigns. Managed Coordinator who was responsible for daily administrative tasks pertaining to client and team, including invoicing.•Conducted ongoing evaluation of TV campaigns, as well as post-reporting to ensure delivery.•Worked with Communications Director and Strategist, assisting in strategy implementation and campaign maintenance.•Directly interacted with clients, representatives, and creative agency, handling logistics involved with campaign amplification.

•Contributed to success of record breaking ABC Family show launches via local broadcast buys targeting key demographics. •Devised promotions in the form of remote appearances and/or website content. •Estimated household and demographic information via Nielsen ratings; forecast costs for future media plans.