Lisa Mindrescu Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

• Coordinated the on-boarding of two networks - Ride TV to GAC Living and Great American Country, Discovery to GAC Family.o Programming, formatting, time class codes, scheduling, clearance of national spot placement and house number assignment for all programming and commercial content.o Coordinated and solved items of concern between departments that impact log finalization and log reconciliation.

Dallas/Fort Worth Area

All aspects of traffic and programming including but not limited to contracts, order entry, copy, log placement, formatting and scheduling. • On boarding of WO Network and WO programming from Broadview Traffic

Arlington Texas

Process requests from Account Executives and map out appropriate media products based on demographic targets for a top five market.• Schedule and maintain 3000 locations with design creative copy ensuring Operations Department posts the correct advertisement.• Investigates and resolves client complaints in cooperation with sales, marketing and operations

Dallas/Fort Worth Area

Established fifteen new processes to improve efficiency that resulted in less than a .0001 error ratio, while responsible for maintenance and billing of over 110 million dollars in revenue for KTVT/KTXA/MTXA stations group in Dallas/Fort Worth • Selected by CBS Corporate to collaborate and help implement the conversion from IBS Classic to WideOrbit Traffic System for CBS Television Group• Successful Sox, Sarbanes Oxley testing, at 100% with no discrepancies noted by auditors• Provided direction, training and supervision to Sales Assistants and 8 team members

Denver Colorado

Assistant to the National Sales Manager. Supervised 4 team members. Generation and maintenance of Revenue Reports for entire Sales Department• Restructured and improved all work flows which produced significant revenue increases of over $65 million that resulted in a promotion to the number 5 market in Dallas, Texas.• Maintained compliance with all federal regulations that govern political/issue advertising.

New Orleans, Louisiana

Established procedures to ensure minimal revenue loss while maintaining billing of over 5 million dollars in revenue for WUPL, UPN in New Orleans. These directives were utilized when 2 Hurricanes occurred within a week of each other resulting in promotion to the number 18 market in Denver, Colorado • Processing of all station make goods. Maintained & generated reports. Back-up to accounting Sales Pacing Reports• Researched discrepancies and implemented procedures to eliminate future errors from occurring• Provided comprehensive training for all TV Aps Software that standardized workflows which directly improved accuracy and overall productivity by 17%

New Orleans, La

Performed all paid programming. Coordinated, maintained inventory and problem solved all facets in the day to day work assignments which resulted in increased revenue and a promotion to Traffic Manager at WUPL, UPN in New Orleans in 53rd market• Responsible for copy assignment for Station; all scheduling and formatting element; and log editing all finalization of logs.