• Manage email campaigns with design team to bring templates, calls-to-action and content to life• Work with data team to segment lists based on customer email engagement and website interactions• Create and manage email journeys and automations; utilize automation to improve operational efficiencies and grow the bottom line. • Coach internal teams on email best practices• Work with internal teams to develop email-marketing strategies • Leverage data analysis to create KPIs and benchmarks for email performance• Collaborate with sales, merchandising, marketing and other internal stakeholders on how to best to utilize Salesforce Marketing Cloud and platform capabilities• Serves as a key business resource and platform administrator of Salesforce Marketing Cloud Instance• Manage all social media platforms, create content and create social media strategy• Strategized, managed and executed IP warming for new instance of Salesforce Marketing Cloud

Responsible for managing all aspects of email and SMS marketing campaigns in Salesforce Marketing Cloud for company's marketplace insurance product. Create email journeys and automations in Salesforce Marketing Cloud in an effort to segment contacts and improve personalization and engagement for members, as well as leverage marketing automation to improve marketing functions. Monitor and analyze email campaign analytics to determine next steps for campaigns, to determine overall success of campaign and to strategize future campaigns.

Created and managed all internal and external email marketing campaigns, coordinated digital marketing campaigns, including e-mail, social media and website marketing efforts. Analyzed digital campaigns using web and email web analytic programs as well as assisted with general website maintenance. Also assisted with podcasts, blogs and was an instrumental part in re-branding and new website launch.

Supported C-level marketing and accounting executives and assisted event planners with planning, coordinating and executing external and internal events, as well as, CRM updates and posting events to the firm website. Provided assistance to communications team by coordinating and submitting surveys and nominations firm-wide, as well as various other projects. Ordered and handled firm wide requests for marketing promotional items, banners and brochures

Created and maintained social media accounts to ensure messages are supportive and consistent with marketing strategiesCommunicated and worked with internal teams to gather data/information and manage expectationsAssisted in developing a social media presence, engaging in dialogues and answering questions where appropriate. Drafted and edited blog posts to guarantee high content quality. Wrote SEO content such as guest blog posts and informational articles. Planned, coordinated and executed various client facing and charitable events for agency