• Responsible for local spot media buying in 22 markets• Plan, negotiate, maintain and monitor all TV, Radio, Print, Direct Mail, Digital Hulu, Premion, Pandora, OTT, and OOH advertising• Open Estimates, send insertion orders, coordinate production details, send creative to vendors• Work closely with Traffic and Creative departments to provide all information needed per campaign for multiple clients • Utilized/populated Airtable with detailed client/buy information • Create and update weekly and monthly reports for supervisor, management and clients• Negotiate and maintain trade, value added, promotions, and remotes for all clients• Review and reconcile all media invoices, actualize and maintain budgets/flowcharts• Provide Account Executives with all information needed for compliance• Work directly with Account Execs and clients to plan and implement media buys, trade, added value and promotional opportunities• Secure no charge tickets and prizes for client events• Post all TV buys within industry standard of 90-110%

• Responsible for local spot media buying in 20 markets • Negotiated, maintained and monitored all TV, radio and print advertising• Worked with local and national reps to execute media buys and trade media buys• Created and updated weekly and monthly reports for supervisor• Negotiate and maintain trade, value added, promotions, and remotes for all clients• Review and reconcile all media invoices, maintained monthly/annual budgets• Work directly with client to implement media buys, trade and promotional opportunities• Post all TV buys within industry standard of 90-110%

• Determined the best media strategy by analyzing qualitative and tested data for Direct Response clients• Managed all aspects of Direct Response TV and Radio account activity: planning, budget management, and results analysis• Recommended a plan of action that most efficiently maximizes client budget• Provided constant interaction and dialogue with stations in order to assess results in real-time and make necessary modifications accordingly• Presented media plans after analyzing past performance and test data then negotiate, execute, post, and maintain annual schedules• Created and updated weekly and monthly reports for supervisor