Lisa Morton Email & Phone Number

London, Central London, Gb

London, Central London, Gb

London, Central London, Gb

NMPi is an award-winning digital marketing agency with 14 years’ experience with 16 offices across the globe. Their heritage is rooted in paid search performance marketing allowing NMPi to apply their knowledge and experience to all their marketing solutions including paid search, display, paid social and analytics.- Responsible for the creation and implementation of NMPi’s marketing strategy, which set out to achieve yearly marketing KPIs and wider company objectives.- Lead company rebrand in 2015 from Net Media Planet to NMPi which included getting senior management buy-in, re-evaluating company identity, redesigning assets and logo, and training staff of 65 to ensure continued use of on-brand materials, and new brand guidelines.- Unified wider incuBeta Group branding, travelled the world and rebranded 6 companies to the NMPi brand.- Presently manage the day to day marketing activities including, blog writing, paid and organic social campaigns, award writing and submission, plan and execute events, automated email campaigns and PR. - Work closely with sales team and Business Development Director to deliver assets and email strategies to help with prospect communication.- Deliver reports on current Marketing activities to senior management, including revenue delivered by MQLs, event success, and current paid and organic activity. -Manage content writer in weekly creation of blogs, social content, as well as larger opinion pieces, editing to best reach the target audience.

London, Central London, Gb

• Design, manage and create content for 5 company websites.• Manage a technical team of 4 that successfully hit targets and reach deadlines.• Plan and organise company events and exhibitions. • Manage the brand, market and continually develop new online task management tool, Organise.net.• Work with company’s 3 online radio stations to promote their brands through social media and competitions. • Design and create content for comprehensive marketing material used in sales.• Manage various products and projects delegated by CEO.

• Responsible for the internet marketing of 5 automotive dealerships.• Responded to customer feedback and maintained online reputation.• Analysed statistics for website, social media and blogs.• Presented statistical findings and recommendations to owner and managers.• Increased visitors to dealership websites and social media sites.• Selected vendors on a range of SEM and digital advertising products.

Waltham, Massachusetts, Us

• Redesigned and modernised current university student website.• Created and moderated focus groups to understand needs of students.• Analysed data produced from three rounds of focus groups. • Finalised product was released to student population in August 2010.

• Worked with company President and Director of Marketing to launch SocialVibe into the higher education market.• Created marketing plan and proceeded to test market at local university.• Evaluated findings and created final national launch plan for January 2010 with a goal of adding 1,400,000 college students to SocialVibe community and tripling size of current membership.

Basking Ridge, Nj, Us

• Worked directly with vendors for purchasing and order problems.• Trained new employees in textbook department. • Helped customers with purchase inquiries and responded to phone questions promptly.

Master Of Science (M.Sc.), Marketing

Bs, Marketing