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Lisa Obaidullah Email & Phone Number

Global Partnership Acceleration Lead @ Flywheel Digital | MBA at Flywheel
Location: Greater Chicago Area, United States, United States 15 work roles 2 schools
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Role
Global Partnership Acceleration Lead @ Flywheel Digital | MBA
Location
Greater Chicago Area, United States, United States

Who is Lisa Obaidullah? Overview

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Lisa Obaidullah is listed as Global Partnership Acceleration Lead @ Flywheel Digital | MBA at Flywheel, based in Greater Chicago Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Lisa Obaidullah.

Lisa Obaidullah previously worked as Sr. Director, Global Partnership Acceleration at Flywheel and Director, Global Partnership Acceleration at Flywheel. Lisa Obaidullah holds Mba, Business Administration And Management, General from Northern Illinois University.

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Flywheel

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Profile bio

About Lisa Obaidullah

High-energy, results driven professional with proven ability to effectively manage top-tier National accounts and lead cross-functional teams across sales and marketing. Broad experience in the consumer-packaged goods industry with expertise in strategic account management and business development. Highly skilled in guiding the creation of full funnel media, informed by consumer insights, internal/external goals and objectives.

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Lisa Obaidullah's current company

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Flywheel
Flywheel
Global Partnership Acceleration Lead @ Flywheel Digital | MBA
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15 roles

Lisa Obaidullah work experience

A career timeline built from the work history available for this profile.

Sr. Director, Global Partnership Acceleration

Current

Baltimore, MD, US

As part of the Enterprise division of Flywheel, I work to accelerate our global strategic client partnerships across Flywheel's entire suite of solutions that enable eCommerce sales growth.

Aug 2024 - Present

Director, Global Partnership Acceleration

Baltimore, MD, US

Mar 2024 - Aug 2024

Head Of Ecommerce And Retail Media Investment, Platforms And Activation

Leverkusen, North Rhine-Westphalia, DE

  • Led the creation of Bayer’s eCommerce and Retail Media practice keeping Bayer once step ahead in the rapidly evolving retail media space.
  • Propelled the data-focused development of commerce media partnerships and agreements, investment framework, platform enablement, and activation buying to ensure all deliverables generated industry leading business.
  • Managed a media buying team and advised a cross-functional Omni Channel team responsible for the delivery of media activation across all customers, platforms, and brands.
  • Key senior leader on Bayer’s media team as recognized by AdExchanger with 2021 Best in Show (Overall Excellence In Programmatic Media), and 2020/2021 Best In-house Media Team awards.
  • Secured funding and operationalized the launch of investment across Amazon, Instacart, Walmart Connect, Roundel, Dollar General Media Group, Walgreens Advertising Group, CVS Media Exchange, Kroger Precision marketing.
May 2020 - Feb 2024

Manager, Platform Activation

Leverkusen, North Rhine-Westphalia, DE

  • Led the development of strategies, frameworks, and toolsets supporting Amazon Advertising (AA), serving as actionable roadmaps for fast following eCommerce and Retail Media platforms.
  • Responsible for directing all conversion driving activations executed by Bayer’s partner search agency and Amazon Managed Service Team, yielding +49% in gross sales in 2019 vs. 2018, and 110% attainment to quota.
  • Executed industry leading Search agency “bake off”, an eight-month head-to-head competition for Bayer’s Amazon Search business, resulting +$4MM in incremental ad attributed sales, -38% CPCs, +42% ROAS and +$500K in.
  • Developed Bayer’s ROAS to ROI framework, providing brand marketers with a “like as ROI”, taking into consideration retailer markup rate, cost of goods and customer planning funds.
Dec 2018 - May 2020

Manager, Ecommerce/Omni Channel (Retail Media Lead, Ecom/ Amazon.Com)

Leverkusen, North Rhine-Westphalia, DE

  • Launched Amazon Advertising with a formalized partnership agreement, profitably scaling investment +15x.
  • Coordinated, monitored, and evaluated media campaigns executed through AA, delivering +52% in ordered product sales vs. 2017.
  • Acted as eCommerce Claritin Brand Lead, driving the creation of the Amazon annual sales plan, executing against all elements of the flywheel (ex. content creation, search strategy, assortment development, ratings &.
  • Launched two Amazon exclusive Claritin skus (Adult 100ct and Children’s 40ct, #1 and #2 Claritin items on Amazon.com respectively), securing Amazon “gating”, delivering ordered product sales of +133% and +3.5 share.
May 2018 - Nov 2018

Manager, Ecommerce/Omni Channel (Amazon.Com/Walgreens.Com/Rite Aid.Com)

Leverkusen, North Rhine-Westphalia, DE

  • eCommerce Brand Lead for Claritin. Developed, managed and executed Bayer’s go to market strategy for Claritin, the #1 Allergy Brand, in the eCommerce space. Also, lead the creation of the Amazon annual Claritin sales.
  • Responsible for Bayer’s digital presence on Walgreens and Rite Aid.com, inclusive of assortment, titles, description, images, and promotional plans, resulting in +$17.0M in sales, +4.8% vs quota.
  • Worked closely with Bayer Sales Teams, Customer Marketing and Brand Teams to coordinate Omni Channel selling efforts with the retailers.
Jan 2017 - May 2018

Team Leader (Gi/Nutritionals), Walgreens

Leverkusen, North Rhine-Westphalia, DE

Developed and executed Walgreens Joint Business Plan (JBP) for Bayer Nutritional and Gastrointestinal brands. Monitored and adjusted Walgreens JBP, inclusive of all sales and promotional elements in order to achieve forecasted sales and profit goals. Cultivateed strong customer relationships and influence key internal and external decision makers in order.

Aug 2016 - Jun 2017

Team Leader (Gi/Foot Health/Baby/First Aid), Walgreens

Leverkusen, North Rhine-Westphalia, DE

Developed and executed Walgreens Joint Business Plan (JBP) for Bayer Foot Health, Gastrointestinal, Baby and First Aid brands. Selected to represent the Walgreens Team on Bayer’s Sales Advisory Forum, speaking as the voice of the Walgreens team at monthly National gatherings. Nominated and corporately sponsored to participate in the Women’s Unlimited LEAD.

Jan 2015 - Aug 2016

Senior Customer Business Manager (Foot Health/First Aid/Baby/Women'S Health), Walgreens

Rahway, New Jersey, US

Develop and execute Walgreens Joint Business Plan (JBP) for Merck Consumer Care Foot Health, Women’s Health and First Aid brands. Monitor and adjust Walgreens JBP, including all sales and promotional elements in order to achieve forecasted sales and profit goals. Cultivate strong customer relationships and influence key internal and external decision.

Jun 2013 - Jan 2015

Customer Business Manager

New York, NY, US

Developed and executed Walgreens 24 month rolling Joint Business Plan (JBP) for Revlon Beauty Care Brands; Revlon Beauty Tools, ColorSilk, Mitchum, and Fragrance. Monitored and adjusted Walgreens JBP, including all sales and promotional elements, in order to achieve forecasted sales and profit goals. Partnered both internally and externally with cross.

Mar 2011 - Jun 2013

Senior Business Analyst

New York, NY, US

Provided fact-based analytics to support the Kroger, Meijer, and Shopko strategic business plans and tactical execution of the plans. Utilized internal, third party, and customer data to create standard and ad hoc reports, support presentation development, and develop team strategies. Worked closely with the Team Leader and Customer Business Managers to.

Mar 2008 - Mar 2011

Customer Marketing Manager

New York, NY, US

Managed Customer Marketing Development Budget driving sales at Ulta, Kmart, Shopko, Meijer, Duane Reade, and Longs. Worked strategically with these Regional and Food accounts to develop and implement long term customer specific programs including the creation and execution of the following marketing materials: coupons, gift with purchase, promotional.

Jun 2007 - Mar 2008

Customer Business Manager

New York, NY, US

Sales management of Amazon.com, Goody’s, Value City Department Stores, eBay, and Revlon's College Bookstore Division.

Aug 2006 - Jun 2007

Retail Sales Manager

New York, NY, US

Sales management of Goody’s, Value City Department Stores, eBay, and Revlon's College Bookstore Division.

Apr 2006 - Aug 2006

Territory Sales Manager

New York, NY, US

Sales management of Value City Department Stores, eBay, and Revlon's College Bookstore Division.

Jun 2005 - Apr 2006
2 education records

Lisa Obaidullah education

Mba, Business Administration And Management, General

Northern Illinois University

Bachelor Of Science In Business Administration, Marketing

Eastern Illinois University
FAQ

Frequently asked questions about Lisa Obaidullah

Quick answers generated from the profile data available on this page.

What company does Lisa Obaidullah work for?

Lisa Obaidullah works for Flywheel.

What is Lisa Obaidullah's role at Flywheel?

Lisa Obaidullah is listed as Global Partnership Acceleration Lead @ Flywheel Digital | MBA at Flywheel.

Where is Lisa Obaidullah based?

Lisa Obaidullah is based in Greater Chicago Area, United States, United States while working with Flywheel.

What companies has Lisa Obaidullah worked for?

Lisa Obaidullah has worked for Flywheel, Bayer, Merck, and Revlon.

How can I contact Lisa Obaidullah?

You can use AeroLeads to view verified contact signals for Lisa Obaidullah at Flywheel, including work email, phone, and LinkedIn data when available.

What schools did Lisa Obaidullah attend?

Lisa Obaidullah holds Mba, Business Administration And Management, General from Northern Illinois University.

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