As part of the Enterprise division of Flywheel, I work to accelerate our global strategic client partnerships across Flywheel's entire suite of solutions that enable eCommerce sales growth.

• Led the creation of Bayer’s eCommerce and Retail Media practice keeping Bayer once step ahead in the rapidly evolving retail media space.• Propelled the data-focused development of commerce media partnerships and agreements, investment framework, platform enablement, and activation buying to ensure all deliverables generated industry leading business results.• Managed a media buying team and advised a cross-functional Omni Channel team responsible for the delivery of media activation across all customers, platforms, and brands. • Key senior leader on Bayer’s media team as recognized by AdExchanger with 2021 Best in Show (Overall Excellence In Programmatic Media), and 2020/2021 Best In-house Media Team awards.• Secured funding and operationalized the launch of investment across Amazon, Instacart, Walmart Connect, Roundel, Dollar General Media Group, Walgreens Advertising Group, CVS Media Exchange, Kroger Precision marketing, Albertson’s Media Collective, Criteo and Citrus Ad.

• Led the development of strategies, frameworks, and toolsets supporting Amazon Advertising (AA), serving as actionable roadmaps for fast following eCommerce and Retail Media platforms. • Responsible for directing all conversion driving activations executed by Bayer’s partner search agency and Amazon Managed Service Team, yielding +49% in gross sales in 2019 vs. 2018, and 110% attainment to quota.• Executed industry leading Search agency “bake off”, an eight-month head-to-head competition for Bayer’s Amazon Search business, resulting +$4MM in incremental ad attributed sales, -38% CPCs, +42% ROAS and +$500K in contractual cost savings vs. year ago.• Developed Bayer’s ROAS to ROI framework, providing brand marketers with a “like as ROI”, taking into consideration retailer markup rate, cost of goods and customer planning funds.

• Launched Amazon Advertising with a formalized partnership agreement, profitably scaling investment +15x . • Coordinated, monitored, and evaluated media campaigns executed through AA, delivering +52% in ordered product sales vs. 2017.• Acted as eCommerce Claritin Brand Lead, driving the creation of the Amazon annual sales plan, executing against all elements of the flywheel (ex. content creation, search strategy, assortment development, ratings & reviews, etc.), and securing the #1 position in the Allergy category.• Launched two Amazon exclusive Claritin skus (Adult 100ct and Children’s 40ct, #1 and #2 Claritin items on Amazon.com respectively), securing Amazon “gating”, delivering ordered product sales of +133% and +3.5 share points vs. 2017, and gross sales of +137% vs. quota.

• eCommerce Brand Lead for Claritin. Developed, managed and executed Bayer’s go to market strategy for Claritin, the #1 Allergy Brand, in the eCommerce space. Also, lead the creation of the Amazon annual Claritin sales plan inclusive of all elements of the Fly Wheel (AMG, AMS, Content, Assortment, etc.). • Responsible for Bayer’s digital presence on Walgreens and Rite Aid.com, inclusive of assortment, titles, description, images, and promotional plans, resulting in +$17.0M in sales, +4.8% vs quota.• Worked closely with Bayer Sales Teams, Customer Marketing and Brand Teams to coordinate Omni Channel selling efforts with the retailers.

Developed and executed Walgreens Joint Business Plan (JBP) for Bayer Nutritional and Gastrointestinal brands. Monitored and adjusted Walgreens JBP, inclusive of all sales and promotional elements in order to achieve forecasted sales and profit goals. Cultivateed strong customer relationships and influence key internal and external decision makers in order to drive mutually beneficial business results. Lead customer and consumer focused initiatives based on consumer insights, marketplace knowledge and retailer trends. Spearheaded a cross function team including Customer Activation, Category Solutions, Business Analytics, Sales Finance, Demand Planning and Supply Chain. Responsible for the direct management of a Business Analyst.

Developed and executed Walgreens Joint Business Plan (JBP) for Bayer Foot Health, Gastrointestinal, Baby and First Aid brands. Selected to represent the Walgreens Team on Bayer’s Sales Advisory Forum, speaking as the voice of the Walgreens team at monthly National gatherings. Nominated and corporately sponsored to participate in the Women’s Unlimited LEAD (Leadership Education and Development) program, further developing indispensable leadership skills.

Develop and execute Walgreens Joint Business Plan (JBP) for Merck Consumer Care Foot Health, Women’s Health and First Aid brands. Monitor and adjust Walgreens JBP, including all sales and promotional elements in order to achieve forecasted sales and profit goals. Cultivate strong customer relationships and influence key internal and external decision makers to drive mutually beneficial business opportunities. Lead customer focused projects and partners cross functionally to execute strategic and tactical selling solutions based on marketplace knowledge and retailer trends.

Developed and executed Walgreens 24 month rolling Joint Business Plan (JBP) for Revlon Beauty Care Brands; Revlon Beauty Tools, ColorSilk, Mitchum, and Fragrance. Monitored and adjusted Walgreens JBP, including all sales and promotional elements, in order to achieve forecasted sales and profit goals. Partnered both internally and externally with cross functional teams driving mutually beneficial business opportunities.

Provided fact-based analytics to support the Kroger, Meijer, and Shopko strategic business plans and tactical execution of the plans. Utilized internal, third party, and customer data to create standard and ad hoc reports, support presentation development, and develop team strategies. Worked closely with the Team Leader and Customer Business Managers to develop a strong fact-based selling relationship with the team, company, and customer. Assisted in the development and forecasting of the account’s month rolling business plan.

Managed Customer Marketing Development Budget driving sales at Ulta, Kmart, Shopko, Meijer, Duane Reade, and Longs. Worked strategically with these Regional and Food accounts to develop and implement long term customer specific programs including the creation and execution of the following marketing materials: coupons, gift with purchase, promotional displays, circular ads, FSI’s, IRC’s, and in-store signage.

Sales management of Amazon.com, Goody’s, Value City Department Stores, eBay, and Revlon's College Bookstore Division.

Sales management of Goody’s, Value City Department Stores, eBay, and Revlon's College Bookstore Division.

Sales management of Value City Department Stores, eBay, and Revlon's College Bookstore Division.