Lisa Ogle Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

*Oversee marketing and communications projects for assigned accounts from ideation to measurement of results*Develop strategies and content for various print and digital materials, including publications, videos, podcast, signage, website and social media*Write, copyedit and proofread content, ensuring it aligns with association’s mission*Collaborate cross- and inter-departmentally to develop innovative projects

* Proofread and assisted Professor Roderick Hart with final preparations of book "Fixing American Politics: Civic Priorities for the Media Age"* Proofread association annual reports for Farm Credit Bank of Texas

* Developed and executed marketing and communications campaigns, including $750,000 in advertising assets over two years, consistently surpassing KPIs* Directed workload of marketing staff and contractors, including writing, graphic design, photography and videos* Oversaw redesign of websites and email marketing in line with branding guidelines, earning up to 50% open rates and 13% CTR* Optimized SEO/SEM of website content and built new page, increasing page views by 10% * Supervised social media strategy and calendar; successfully rallied to add TikTok * Administered production and maintenance of marketing materials, sales sheets, presentations, and technical documents* Organized internal and external events; executed production of relevant materials; collaborated with leadership on recruiting and hiring to increase marketing reach

Austin, Tx, Us

* Spearheaded redesign of website* Advised partner companies on marketing strategies* Maintained relationships with external vendors and contractors* Organized team-building events* Worked with leadership on recruiting and hiring

Bastrop, Texas, Us

* Steered internal and external marketing and communications campaigns, ensuring brand alignment and consistency in outreach* Project-managed marketing for major company initiatives: worked with leadership onmultimedia Strategic Plan; implemented new enterprise software, app and website; executeddeliverables for internal and external events* Coached and guided creative team's production of marketing collateral to meet business needs and deadlines* Spearheaded calendars and strategies for website, intranet, internal newsletter and social media, one video of which went viral* Created and edited impactful content for monthly magazine, print collateral, promotional materials, messaging, speeches and videos* Notable training and conferences: University of Texas - Management and Leadership Essentials, 2020; WAgile Scrum Workshop, 2019; Principles of Project Management, 2017; Social Media Marketing Society member, 2015-present; Social Media Marketing World, 2016; NRECA Connect, 2015, 2016, 2018, 2021

* Assigned, wrote and edited stories and managed freelance writers and videographers for Marketplace section (Cars, Homes and Jobs)* Collaborated with advertisers - including Volvo, Subaru and Mazda dealers - to create customized content to gain brand awareness and boost sales* Designed stories for print; published stories online* Tracked project revenue and success of print and digital content

* Managed news and business section editing and final production, including working with other departments* Edited and fact-checked text, wrote headlines and captions for news and business desks* Designed section fronts and maintained copy flow* Determined and generated content for Statesman Cars and maintain online content* Pulled world and nation news from wires and edited for print* Notable training: Recruited potential diverse candidates for company at Unity Conference in August 2012

* Determined and maintained content on homepage* Updated indexes and various components of site

* Covered Williamson County Commissioners Court; government issues in the county, Georgetown and Cedar Park; and other topics, including health and animal services* Wrote breaking news stories, investigative pieces and features; created content for infographics

* Designed section fronts, edited and fact-checked text, wrote headlines and captions* Determined and generated content for StatesmanCars, an auto section we launched in Feb. 2006* Notable training and honors: Employee of the Month, American Association of Sunday and Features Editors Diversity Fellowship, American Press Institute's online seminars in Intermediate Copy Editing and Headline Writing

Bachelor Of Journalism, Journalism, Concentration In Magazine

Associate, Paralegal Studies