*Oversee marketing and communications projects for assigned accounts from ideation to measurement of results*Develop strategies and content for various print and digital materials, including publications, videos, podcast, signage, website and social media*Write, copyedit and proofread content, ensuring it aligns with association’s mission*Collaborate cross- and inter-departmentally to develop innovative projects

* Proofread and assisted Professor Roderick Hart with final preparations of book "Fixing American Politics: Civic Priorities for the Media Age"* Proofread association annual reports for Farm Credit Bank of Texas

* Developed and executed marketing and communications campaigns, including $750,000 in advertising assets over two years, consistently surpassing KPIs* Directed workload of marketing staff and contractors, including writing, graphic design, photography and videos* Oversaw redesign of websites and email marketing in line with branding guidelines, earning up to 50% open rates and 13% CTR* Optimized SEO/SEM of website content and built new page, increasing page views by 10% * Supervised social media strategy and calendar; successfully rallied to add TikTok * Administered production and maintenance of marketing materials, sales sheets, presentations, and technical documents* Organized internal and external events; executed production of relevant materials; collaborated with leadership on recruiting and hiring to increase marketing reach

* Spearheaded redesign of website* Advised partner companies on marketing strategies* Maintained relationships with external vendors and contractors* Organized team-building events* Worked with leadership on recruiting and hiring

* Steered internal and external marketing and communications campaigns, ensuring brand alignment and consistency in outreach* Project-managed marketing for major company initiatives: worked with leadership onmultimedia Strategic Plan; implemented new enterprise software, app and website; executeddeliverables for internal and external events* Coached and guided creative team's production of marketing collateral to meet business needs and deadlines* Spearheaded calendars and strategies for website, intranet, internal newsletter and social media, one video of which went viral* Created and edited impactful content for monthly magazine, print collateral, promotional materials, messaging, speeches and videos* Notable training and conferences: University of Texas - Management and Leadership Essentials, 2020; WAgile Scrum Workshop, 2019; Principles of Project Management, 2017; Social Media Marketing Society member, 2015-present; Social Media Marketing World, 2016; NRECA Connect, 2015, 2016, 2018, 2021

* Assigned, wrote and edited stories and managed freelance writers and videographers for Marketplace section (Cars, Homes and Jobs)* Collaborated with advertisers - including Volvo, Subaru and Mazda dealers - to create customized content to gain brand awareness and boost sales* Designed stories for print; published stories online* Tracked project revenue and success of print and digital content

* Managed news and business section editing and final production, including working with other departments* Edited and fact-checked text, wrote headlines and captions for news and business desks* Designed section fronts and maintained copy flow* Determined and generated content for Statesman Cars and maintain online content* Pulled world and nation news from wires and edited for print* Notable training: Recruited potential diverse candidates for company at Unity Conference in August 2012

* Determined and maintained content on homepage* Updated indexes and various components of site

* Covered Williamson County Commissioners Court; government issues in the county, Georgetown and Cedar Park; and other topics, including health and animal services* Wrote breaking news stories, investigative pieces and features; created content for infographics

* Designed section fronts, edited and fact-checked text, wrote headlines and captions* Determined and generated content for StatesmanCars, an auto section we launched in Feb. 2006* Notable training and honors: Employee of the Month, American Association of Sunday and Features Editors Diversity Fellowship, American Press Institute's online seminars in Intermediate Copy Editing and Headline Writing