Lisa Osorio Email & Phone Number

New York, Ny, Us

Digital logistics SaaS company, a spin-off of ATA Freight.- Developing a cohesive brand go-to-market strategy and establishing the marketing function.

Garden City, New York, Us

- Conceptualize and implement business marketing strategy and plans.- Collaborate with leadership to define an overall product and technology portfolio strategy that will drive the long-term growth of the organization across all marketing programs, communication channels, regions and functions.- Activate stories and programs at scale through communications vehicles and regional marketing efforts.-Prioritize and manage marketing budgets.

- Drove international business and new strategic opportunities in Israel, South Africa and South America.

Telehealth SaaS start-up that integrates proprietary software with professional medical and laboratory devices to extend the physician’s reach, transform traditional care environments and create new beneficial patient care settings.- Directed research projects with Stony Brook in artificial intelligence (AI) and natural language processing (NLP).- Devised new value proposition, graphics for marketing collateral and advertising for the Medpod video-only and remote patient monitoring platforms.

Melville, Ny, Us

- Directed all product launches, brand strategy, customer segmentation, messaging and the development of all marketing vehicles including collateral, PR, advertising, website and trade shows for the Henry Schein Medpod telemedicine and remote patient monitoring SaaS platform (www.medpodhealth.com).- Developed thought leadership case studies, white papers and campaigns in collaboration with Key Opinion Leaders (KOLs) in hospital systems, health plans and primary care.- Created provider and patient messaging for chronic care home monitoring kits.- Partnered with internal corporate communications and external public relations agency to develop brand-building programs with healthcare and mass media.- Ideated and launched disease state product and services campaigns built around MACRA and the new Medicare value based measures.

Melville, Ny, Us

Recruited to establish a marketing-driven methodology for the Medical Division. - Overseeing the formulation of the brand architecture, multi-stakeholder messaging and content strategy for the launch of the Henry Schein Medpod telemedicine and remote patient monitoring platform (www.medpodhealth.com). - Partner with internal corporate communications and external public relations agency to develop brand-building programs with healthcare and mass media.

Devised new functional bag designs (two patent-pending utility designs and one ornamental design). Formulated strategic launch plan and developed branding platform. Collaborated with factories in China, Turkey and India on the design, material and hardware selection of the new line of lunch bags.

Jp

Reassigned to establish Nikon’s first Latin American manufacturing facility in Brazil. Directed the establishment of SKD production of certain cameras and lenses in collaboration with local subsidiary resulting in a dramatic increase in market share from 4% to 17% in 12 months.

Jp

Promoted to restructure the US Marketing organization, launch the company’s first eCommerce site and formulate the launch plan for Nikon’s new interchangeable lens compact camera system. Lead all aspects of product marketing, strategic marketing and eCommerce for the US Imaging business.- Successfully launched Nikon’s first eCommerce site on time and within budget, achieving 1st year revenue goals. - Introduced Nikon Online Outlet offering direct sales of refurbished products, resulting in double digit increase in profit.- Led cross-functional team in the formulation of Nikon’s new compact interchangeable lens brand platform (Nikon 1) including identification of customer needs (VOC), development of personas, positioning, value proposition, messaging platform and visual identity.- Successfully launched the new Nikon 1 category, achieving #1 market share within 60 days of sales start date.- Directed the formulation of the video messaging platform for mid-range DSLRs to aggressively target videographers and filmmakers.- Directed development of camera accessories.- Structured analytics team resulting in strong market analytics and improved forecasting to reduce inventory turnover.- Collaborated with sales to grow revenue in key channels (Mass, Clubs, Office, Online, Drugstore, Photo Specialty).

Jp

Recruited to lead the restructure of Nikon’s Latin American operation, launch the company’s first Latin American subsidiaries in Mexico and Brazil, and spearhead Nikon’s first Latin American branding/communications campaign to strengthen share in the region. Led overall marketing and key customer support activities in sales, marketing services, meetings, events, branding, public relations, product management, market research and e-business to strengthen the brand and increase sales and profitability of Nikon consumer products in the region.

Charlotte, North Carolina, Us

Recruited to transform the business from having virtually zero marketing presence to featuring a professional marketing organization that functions as one of the most savvy divisions in Dentsply, and one of the leading voices in the orthodontic industry. Placed a sharp new focus on elevating creativity, promoting quality, and improving consistency, to raise brand awareness and successfully drive North American market share growth. Led all aspects of marketing strategic planning for the $150 million Orthodontic division. Directed marketing communications, events, product management, trade show and web site activities. Collaborated with Sales, Quality Assurance, R&D and Finance departments to meet the division’s objectives.

Center Valley, Pennsylvania, Us

Developed and implemented marketing, sales and web site strategies to strengthen brand and increase sales and profitability of consumer products for $100 million division. Directed product launches, advertising, public relations, sponsorship, trade show and web site activities. Worked closely with Corporate Communications, Operations, Finance and Sales departments, as well as external agencies, to consistently exceed goals.

Certificate In Digital Marketing

Mba, Marketing