Lisa Pflueger Email and Phone Number

Lisa has a breadth of business experience including international marketing and marketing research expertise in a variety of products and services. Lisa began her professional career with an automotive electronics leader involved in integrating marketing influence on future features and technologies - some of which are "expected" and even WOW the market today.Lisa's market research has included Qualitative & Quantitative Research, Business Development, Product Development & Management, Marketing/Identity Development, Strategy and Client Consulting.Lisa's has designed and managed more than 500+ marketing research programs with more than 25 years experience. Her research has included Voice of the Customer (wants/needs), concept development and ideation, advertising and brand name development/positioning, product development design and enhancement, product satisfaction/competitive benchmarking, human factors or ease of use, employee and customer satisfaction/loyalty, lost customer, brand/reputation in the U.s. and international research in Europe, Asia and Latin America.Specialties:- Marketing Executive with a diverse background in marketing, marketing research, new product development, brand development, business development and strategy- Extensive marketing research experience encompassing both qualitative and quantitative research methodologies- Extensive concept/product development research & consulting experience throughout product life cycle or stage-gate process (e.g. wants/needs, concepts/protos, design, branding and positioning)- Panel development and management internationally for various industries (B2B and B2C)Specialties: New product development research and strategy, NPD Toll Gate or Stage-Gate market research, qualitative & quantitative market research, brand awareness & usage, product positioning & segmentation, online panel development & management