Lisa Pflueger Email and Phone Number
Lisa has a breadth of business experience including international marketing and marketing research expertise in a variety of products and services. Lisa began her professional career with an automotive electronics leader involved in integrating marketing influence on future features and technologies - some of which are "expected" and even WOW the market today.Lisa's market research has included Qualitative & Quantitative Research, Business Development, Product Development & Management, Marketing/Identity Development, Strategy and Client Consulting.Lisa's has designed and managed more than 500+ marketing research programs with more than 25 years experience. Her research has included Voice of the Customer (wants/needs), concept development and ideation, advertising and brand name development/positioning, product development design and enhancement, product satisfaction/competitive benchmarking, human factors or ease of use, employee and customer satisfaction/loyalty, lost customer, brand/reputation in the U.s. and international research in Europe, Asia and Latin America.Specialties:- Marketing Executive with a diverse background in marketing, marketing research, new product development, brand development, business development and strategy- Extensive marketing research experience encompassing both qualitative and quantitative research methodologies- Extensive concept/product development research & consulting experience throughout product life cycle or stage-gate process (e.g. wants/needs, concepts/protos, design, branding and positioning)- Panel development and management internationally for various industries (B2B and B2C)Specialties: New product development research and strategy, NPD Toll Gate or Stage-Gate market research, qualitative & quantitative market research, brand awareness & usage, product positioning & segmentation, online panel development & management
Marketvibes, Inc.
View- Website:
- marketvibes.com
- Employees:
- 5
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OwnerMarketvibes, Inc. Jan 2004 - Present -
Vp, Business & Product Development & MarketingGongos Research Jan 2000 - Dec 2003 -
Vp, Product Development & MgmtWalker Information 1997 - 2000 -
Market Research ManagerGeneral Motors 1990 - 1997 -
Market ResearchGm / Delphi 1986 - 1997
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Market Research ManagerDelco Electronics 1986 - 1997
Frequently Asked Questions about Lisa Pflueger
What company does Lisa Pflueger work for?
Lisa Pflueger works for Marketvibes, Inc.
What is Lisa Pflueger's role at the current company?
Lisa Pflueger's current role is Guiding companies to create knock-out products and brands that create passion!.
Who are Lisa Pflueger's colleagues?
Lisa Pflueger's colleagues are Theresa Oyler, Theresa Oyler.
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