Lisa Phillips Email and Phone Number
mississauga, ontario, canada
Lisa Phillips's Location
Charlottetown, Prince Edward Island, Canada, Canada
Lisa Phillips's Contact Details
Lisa Phillips work email
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Lisa Phillips personal email
n/a
About Lisa Phillips
Regional Director of Sales & Marketing, Director of Sales and Marketing, Sales Manager for Corporate, Government, Tour & Travel and Associations Markets (Regional, National, International), Catering Manager, English as Second Language Teacher... are the different hats I have worn during my career. All these different positions have brought me different experiences, growth and happiness. I am perfectly bilingual in both English and French. I love a challenge and enjoy seeing where it will take me. I love working with people and ALWAYS enjoy a good laugh!Specialties: Training, Teaching, Implementing Procedures, Team Development, Sales, Markering and I am perfectly bilingual in both English and French (spoken and written).
Lisa Phillips's Current Company Details
Choice Hotels Canada
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Sales, Catering and Marketing Professional
mississauga, ontario, canada
- Website:
- choicehotels.ca
- Employees:
- 94
Lisa Phillips Work Experience Details
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Manager, Market Sales With Choice Hotels CanadaChoice Hotels Canada Feb 2023 - PresentCharlottetown, Prince Edward Island, CanadaIn my role as Manager, Market Sales, I work with select, high corporate potential hotels to strategize on driving pull-through from global accounts, while also providing tools and coaching to help hotels capture incremental revenue from local corporate.As we work together, I also:· Identify the specific needs and opportunities of each assigned high potential hotel, as selected in conjunction with Revenue Management and Franchise Services· Provide ongoing training and coaching to high potential hotels, including initial strategic planning and opportunity identification, to ensure greater pull-through of global and local business· Act as liaison between Global Account Managers and assigned hotels where needed to optimize brand sales delivery· Lead broader training sessions (e.g., webinars, education sessions, workshops) with all hotels on global/local pull-through in a remote setting · Maintain regular performance monitoring of high potential hotels and proactively recommend and implement program enhancements to remain relevant to market conditions and franchisee mix· Maintain current knowledge of developments and changes within the travel / hospitality industry.
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Dual Property Director Of SalesCourtyard By Marriott & Hampton Inn & Suites West Edmonton Sep 2021 - Aug 2022Edmonton, Alberta, CanadaSales & Marketing for both properties
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Director Of SalesWest Edmonton Mall Property Inc. (West Edmonton Mall And Fantasyland Hotel) Apr 2018 - Sep 2021Edmonton, Canada Area -
Director Of Sales And MarketingSilverbirch Hotels - Radisson Hotel Edmonton South Apr 2016 - Jun 2017Edmonton, Canada Area• In first 6 months in this position, the team and I have achieved our targets for rooms, as well as maintained the number one ranking in our STAR report for occupancy;• Revenue Management with hotel Operations, General Manager and other department heads to increase sales and revenues for hotel;• Continued collaboration with Edmonton Tourism, South Edmonton Business Association to increase sales for South Edmonton and the city of Edmonton;• Organize sales & catering team for local, provincial and national trade shows and conferences;• Monthly calls with Carlson Brand for review of Business Travel Accounts;• Currently handling Corporate BT & Group business;• Host weekly one-on-ones with Sales & Catering team, as well as weekly Sales & Catering Meeting with team to review budget numbers, sales initiatives, prospecting and other to ensure we are achieving our targets;• Recruit, select, orient, and train sales staff;• Establish and maintain Marketing Calendar and sales/marketing initiatives, such as flat sheets; eblasts and other to help increase rooms and catering sales;• P&L reviews and other related tasks.
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Manager Of Group Sales & Tourism, Parks & AttractionsWest Edmonton Mall Apr 2012 - Apr 2016Edmonton, Canada AreaManager of Group Sales for the Parks and Attractions side of the Mall as well as recently was given the Tourism side of the Mall. Started with a team of 2 and my team has grown to 4 in due to growth of sales.• Promote West Edmonton Mall Parks and Attractions with both FAM Tours and weekly team prospecting with strategic markets - corporate, association, education,...;• Ticket Sales for all Attractions to Corporate, Associations, Schools and Groups;• Work with Corporate, Schools, Groups on fundraising options with West Edmonton Mall products;• Develop effective strategies to maximize the profitability and sales volume through multiple sales channels;• Exceed sales targets and grow our existing product offerings;• Regularly monitor the competitive landscape and develop strategies to weather economic and social changes; • Develop consistent, comprehensive, and simple procedures for internal reporting. • Provide regular status reports including progress, challenges and suggested action plans. • Created new internal team procedures such as proposals based on client budgets and needs;• Created creative sites using all our Attractions so that clients get to have fun since we sell fun!• Working with key partners to bring business to the Mall and change our working relationships with Edmonton Tourism and local Edmonton Hotels as well as West Edmonton Business Association.• Budgets and forecasting, ROI analysis for all Group Sales & Tourism products.
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Director Of Sales And MarketingCourtyard By Marriott Mar 2011 - Apr 2012Edmonton, Canada Area136 room new hotel (opened January 2011) with 4628 plus square feet of meeting space; Responsible for a sales team of 3.•Created procedures for accounting, sales and marketing for the newly established hotel; I was the third Director of Sales & Marketing for this hotel which was only open 3 months when I started;•Developed effective strategies to maximize the profitability and sales volume through multiple sales channels;•Established regular weekly prospecting schedule for myself and team to gain business and group travel to our hotel from our local, regional and Calgary markets;•Marketing with Marriott brand tools and other sources; budget & forecasting; contract negotiations for business travel and groups; •Produced a monthly updated for the quarterly sales action plan with team;•Revenue Management; working with Edmonton Tourism, West Edmonton Business Association, trade shows and conferences also helped establish the hotel as the one to beat in Edmonton. During my time at the hotel, we were number one on Trip Advisor in Edmonton. -
Regional Director Of Sales And MarketingSilverbirch Hotels & Resorts Nov 2008 - Oct 2010Edmonton, Canada AreaNorthern Alberta Region – Hotels in Edmonton. Red Deer, Grande Prairie & Fort McMurrayCanadian Hotel and Resort Management Company, Owner BCIMC, with over 20 mid-market and upscale hotels. •Tasked with supporting 6 hotels in account management, sales support, brand standards for Quality/Choice, Radisson, Ramada and Silverbirch training and hotel placement within the Northern Alberta area. •Strategized with Director of Sales at each property to plan key sales and marketing initiatives for Business Travel as well as group within their competitive set in Edmonton, Red Deer, Fort McMurray and Grande Prairie. •Worked with Regional Marketing Coordinator, a marketing ROI tracking form for each hotel and organized monthly marketing meeting to discuss marketing initiatives for Sales, Worked with Catering and F&B Managers and Chefs at each hotels to ensure that each marketing initiative had a return on the time and money invested and increased sales. -
Director Of Regional SalesGroupe Dufour May 2008 - Nov 2008Quebec, CanadaRegional Director of Sales for the 5 properties with Groupe Dufour - Hotel Val-des-Neiges, Hotel Clarendon, Hotel Cap-aux-Pierres. This company has since closed.•Tasked with sales and marketing support, training and mentoring for the 5 properties (4 Sales Managers). •Reworked the proposals, contracts and banquet functions in both written French and English. •Implemented Revenue Generation meeting with General Manager, Front Office Manager and Marketing Manager weekly. •Left this position to move to Alberta for my Regional role with Silverbirch Hotels. I left this position for the chance to move out to Western Canada as I wanted my children to be bilingual in both French and English. •Key Achievement: Organized two client events all properties and generated new business for all. Estimated revenues: $25,000-$30,000 per client event for new meeting business before my departure.
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Director Of Sales And MarketingSilverbirch Hotels, Delta Quebec Mar 2007 - May 2008Quebec, CanadaI started out as Sales Manager for the Associations market and in July started as Director of Sales and Marketing during which time I continued with my sales role also CHIP Hospitality, now Silverbirch Hotels.377 room downtown Convention hotel, connected to the Quebec City Convention Centre Director of Sales and Marketing role: •Led a team of 5 Sales Manager and 2 Sales Consultants - rehired/reconstructed Sales team. Provided exceptional customer service to all hotel guests. •Managed Sales budget, reviewed regularly with Controller and General Manager. •Produced Quarterly Sales plans. •Conducted regular meeting with Revenue Manager. •Communicated with Front Desk regarding all upcoming good business, volume accounts. Association - Sales Manager role: •Managed sales territory of the province of Quebec, Ottawa and Toronto for Association conventions and meetings. •Prospecting new accounts and utilized existing client base. •Managed and attended trade shows and industry conferences.
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Sales ManagerResorts Of The Canadian Rockies Sep 2005 - Mar 2007Quebec, CanadaTwo 4 Season Mountain Resorts owned and operated by Resorts of the Canadian Rockies specializing in Skiing, Snowboarding, Mountain Biking •Sales Manager – replaced Tour and Travel Sales Manager while on maternity leave while also working Corporate, Government, Social Clubs markets. •Managed sales territory of the province of Quebec for meetings, group functions and lodging. •Prospecting new accounts and utilized existing client base. •In charge of ticket sales in the Quebec City area - social groups; corporations; associations.•Managed and attended trade shows and industry conferences. •Translation of texts and menus from French to English. Key Achievements: •Achieved my budget for my market segment plus exceeded the sales for the Tour and Travel Market -
CateringChâteau Mont-Sainte-Anne 2001 - 2004Quebec, Canada240 room resort hotel at the base of a ski hill with 500 person Convention Centre.•Responsible for prospecting of social functions. •Coordinated and organized functions for all group sales of 20 to 500 people or more. •Site tours. Client events. •Translated documents and menus from French to English. -
Administrative AssistantZentronics Inc 1988 - 1992
Lisa Phillips Skills
Hospitality
Hotels
Tourism
Hotel Management
Revenue Analysis
Event Management
Hospitality Management
Hospitality Industry
Catering
Trade Shows
Customer Service
Leadership
Food And Beverage
Marketing
Customer Satisfaction
Team Building
Resorts
Sales Management
Yield Management
Time Management
Advertising
Budgets
Event Planning
Banquets
Budgeting
Hotel Booking
Front Office
Rooms Division
Corporate Events
Restaurants
Negotiation
Meeting Planning
Pre Opening
Contract Negotiation
Public Relations
Convention Services
Team Leadership
Training
Translation
French
Delphi
Direct Sales
Forecasting
Hiring
Mentoring
Microsoft Office
English
Teamwork
Market Planning
Revenue Management
Lisa Phillips Education Details
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St-Lawrence CollegeBusiness Administration
Frequently Asked Questions about Lisa Phillips
What company does Lisa Phillips work for?
Lisa Phillips works for Choice Hotels Canada
What is Lisa Phillips's role at the current company?
Lisa Phillips's current role is Sales, Catering and Marketing Professional.
What is Lisa Phillips's email address?
Lisa Phillips's email address is li****@****shaw.ca
What schools did Lisa Phillips attend?
Lisa Phillips attended St-Lawrence College.
What are some of Lisa Phillips's interests?
Lisa Phillips has interest in Children, Pilates, Civil Rights And Social Action, Decorating, Reading, Geneology, Biking, Hiking, Disaster And Humanitarian Relief, Human Rights.
What skills is Lisa Phillips known for?
Lisa Phillips has skills like Hospitality, Hotels, Tourism, Hotel Management, Revenue Analysis, Event Management, Hospitality Management, Hospitality Industry, Catering, Trade Shows, Customer Service, Leadership.
Who are Lisa Phillips's colleagues?
Lisa Phillips's colleagues are Bonnie Zhao, Blake Harrison, Pooja Bakorry, Terri Ross, Harpreet Kahlon, Rupesh Sg, Sharndeep Kaur.
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