Lisa Plaien Email and Phone Number

•Created Marketing Department from the ground up (from 3 to 13 employees in 3 years) •Manage Mortgage and Strategic Initiative divisions•Supervise and develop Marketing Managers and Graphic Designers•Maintain branding through marketing collateral, websites, advertising, etc.•Support NetBank b2b and b2c sales divisions through creative marketing plans and appropriate collateral to increase mortgage production•Develop project plans, timelines and marketing plans for new product releases•Produce direct mail campaigns for Consumer Direct division•Primary contact for advertising agency in the development and placement of b2b advertising in trade publications

•Supervise Graphic Designers and Technical Writers•Develop and produce collateral to support corporate and b2b division’s marketing efforts•Develop project plans and timelines for new product and website releases•Coordinate and plan training forums, sales conferences, corporate events and trade shows•Create and design collateral for events – including promotional items, presentations, awards, posters, invitations, etc.•Content and design specialist of HomeSide’s b2b website