Lisa Plotkin Email & Phone Number

United States

New York, New York, United States

• Project Leadership: In my past role, I led installation and fabrication teams, overseeing project-specific administrative tasks to maintain workflow and meet deadlines, ensuring smooth and timely project completion.• Customer Communication: Acting as a key point of contact for customer feedback, I facilitated communication between clients and the workroom, enhancing service quality and client satisfaction.• Marketing Strategy Development: I liaised with management to develop marketing strategies and enhance the company's media presence, aiming to increase brand visibility and attract new clients.• Process Improvement: I implemented improvements in systems and processes to serve existing clients more efficiently and cultivate new client relationships, driving overall business growth.• Administrative Support: I performed general administrative tasks to support daily operations and streamline company processes, ensuring efficient and effective workflow.• Project Delivery: By working closely with the team and functioning as a liaison between the office and workroom, I guaranteed timely and precise delivery of projects, managing the receipt and inventory of materials such as fabrics and trims.• High-End Workroom Management: I contributed to managing a 140-year-old high-end custom furniture and curtain workroom, coordinating with clients on project-specific tasks, including estimation and management, to ensure exceptional results.• HR Assistance: I assisted management with HR functions, working with third-party service providers to handle HR aspects of the business, supporting the overall organizational structure and employee relations.

New York, New York, United States

• Client and Project Coordination: I headed consistent efforts involving clients, national sales representatives, headquarters team, and external companies to streamline project execution, ensuring seamless collaboration and efficient outcomes.• Analytical Design Assessment: Utilizing strong analytical reasoning, I assessed client design needs and provided tailored product recommendations that aligned with aesthetic preferences and budget constraints, ensuring client satisfaction.• Technical Design Development: I capitalized on proven technical skills to utilize CAD software and mood boards, along with related documentation, to develop detailed design plans and timelines. This approach ensured the fulfillment of each client's unique needs and provided ongoing support throughout the project.• Cross-Departmental Collaboration: I fostered cross-departmental collaboration and communication, effectively managing the definition of project scope, deliverables, timelines, and overall project management across the company.• Concept Proposal Crafting: Partnering with internal partners, sales representatives, interior designers, and clients, I crafted concept proposals and accommodated specific design requests for both Atelier and standard projects, ensuring precise alignment with client visions.• Project Leadership and Success: I led projects in the Chicago market, achieving significant sales totaling $450K in 2021, demonstrating my ability to drive results and contribute to the company's financial growth.

Greater New York City Area

• Teamwork and Design Collaboration: I showcased excellent teamwork skills by partnering with national designers to create bespoke designs for commercial projects, ensuring each design met client specifications and project requirements.• Logistics Coordination: I directed all key aspects of logistics for large-scale carpet deliveries, coordinating between suppliers, transportation, and project sites to ensure timely and accurate delivery.• Sales and Marketing Alignment: Collaborating with the national sales team, I aligned regional promotional efforts with the overall national marketing strategy. By successfully tailoring campaigns to various markets, we achieved a 25% increase in sales.

• Brand Management and Consistency: I managed brand guidelines and oversaw brand consistency across all U.S. operations, ensuring adherence to established standards and reinforcing brand identity across various platforms and media.• Website Creation and Design: I steered the creation and design of the company's website, managing everything from initial site layout to coordinating photoshoots and writing comprehensive content, including blog posts, to ensure consistency with the brand's voice.• New Brand Identity Development: I developed a new brand identity for the company, including the creation of the name and logo, and defined the company's mission statement to align with market expectations and organizational goals.• Marketing Material Design: I boosted brand visibility and market impact by designing new marketing materials, including the logo and product line names, enhancing the overall appeal and recognition of the brand.

Greater New York City Area

• Business Initiative Planning: I planned and executed new business initiatives and cross-marketing strategies to expand the client base and enhance service offerings, driving growth and innovation.• Salon Experience Optimization: I ensured the delivery of an optimal salon experience focused on guest satisfaction, maintaining high standards of service at all times.• Sales and Client Engagement: I drove sales and client engagement by forging promotional partnerships and referral programs, and by actively managing the company's social media presence to boost visibility and outreach.• Exceptional Customer Service: I provided exceptional customer service by addressing all guest inquiries and concerns with professionalism and care, ensuring a positive experience for every client.• Marketing and Branding Content: I developed and updated content for marketing and branding materials, including the website, social media platforms, and brochures, to ensure consistent and effective brand messaging.• HR Task Streamlining: I streamlined HR tasks such as payroll, benefits, and compliance with OSHA regulations for both employees and freelance staff, ensuring a safe and equitable workplace.

Greater New York City Area

• Public Relations Management: I managed public relations activities, including editorial pitches, tradeshow award opportunities, and editorial interviews, while serving as the brand ambassador at industry-specific public events to enhance brand visibility and reputation.• Marketing Material Design: I designed and updated print marketing materials, advertisements, and promotional materials for special events, with a key focus on ensuring brand consistency and appeal.• Strategic Marketing Execution: I executed strategic marketing and communication initiatives across various channels such as print and digital advertising, digital marketing campaigns, social media, partner website placements, email distributions, industry sponsorships, and tradeshows. These efforts contributed to a 40% increase in sales in 2014.• Sales and Marketing Alignment: I partnered with the national sales team to align promotional activities with the national marketing strategy, customizing approaches for regional markets. This led to a 35% increase in high-level designer meetings, enhancing client engagement and driving growth.

New York, Ny

Market Research and Analysis: I conducted market research to pinpoint business challenges and uncoveropportunities, providing actionable recommendations to enhance competitiveness and drive growth. Business Plan Development: I developed and executed detailed business plans, compiled financial summaries,and integrated current market research to inform decision-making processes, ensuring strategic alignment withorganizational goals. Business Development Targeting: I identified key business development target areas for 30 partners and 30associates, aligning efforts with set growth objectives and maximizing potential opportunities. Junior Staff Development: I coached and developed junior staff members, enhancing their professional skills andoverseeing the work of a public relations specialist to ensure effective brand communication and consistency. Outreach Initiatives: I headed key outreach initiatives by creating client education alerts, marketing materials,and educational presentations, leading to a 15% increase in website traffic. Client-Facing Event Organization: I organized client-facing events, focusing on attracting high-qualityattendees and delivering relevant, engaging content that resonated with the audience. Marketing Meetings Leadership: I led marketing meetings for the practice team to foster internal cross-sellingand enhance revenue generation across departments, promoting a collaborative and growth-oriented culture.Career Note Marketing Associate, Global Marketing & Client Relations, Deutsche Bank Group, RREEF AlternativeInvestments - New York, NY Corporate Marketing Assistant, Business Development Department, Proskauer Rose LLP - New York, NY Coordinator, Marketing Development, Aramis & Designer Fragrances, Estée Lauder Companies - New York, NY

Greater New York City Area

· Managed three separate $2 million+ global brand development and expansion campaigns, working with outside agencies and creative vendors to create and implement campaigns. Maintained brand management across the global platform. · Contributed to the strategic thinking and providing support on global pitch, presentation and proposal development for real estate funds (core, value-added, and opportunistic), infrastructure funds and private equity funds. · Oversaw the implementation of global institutional marketing and product specific marketing and business plans. Created content and oversaw the production and distribution of institutional marketing materials, including advertisements, company profiles and white papers for inclusion in trade publications and industry conference brochures and responses to RFPs. · Product Development: competitor analysis; provided product expertise to Client Relations team. Broadened business throughout the initial marketing and ongoing client service periods. · Partnered with Global CEO & COO to create high-level presentations for large audiences (over 300) and potential strategic business partners. · Worked directly with sales and investment professionals to support marketing initiatives, which procured fund investments from institutional investors ($10-$100 million commitments per investor). · Served as a liaison with the marketing resources teams in Europe, MENA and Asia.· Created, prepared and implemented marketing events including, but not limited to, conferences, seminars, trade shows and special events.

Greater New York City Area

· Helped establish the firm’s image, public perception, marketing materials, client communications and general business development. · Assisted with implementation of business plans, prepared financial summaries and administered research.· Organized client-related events and performed ongoing market research of industry organizations and trends.· Reported to department and practice group heads on client procurement. · Coordinated special events and industry-specific seminars.· Created a dynamic budget sheet that provided real time tracking of all expenses to ensure optimal resource allocation. · Created theme and award-winning invitation for anniversary party for the firm’s Boston office.· Prepared customized pitch books, proposals and promotional materials for client procurement. · Prepared responses to requests for proposals (RFP’s).· Updated & coordinated production and distribution of client alerts, newsletters and other communications.

Greater New York City Area

· Assisted with marketing initiatives to all non-department stores (i.e. Military Public Exchanges and Fashion Stores). · Created promotional merchandising bulletins and organized ad materials for brochures.

Ba, Sociology

Activities and Societies: Graduated with honors.

Business

Education record

Education record

Esthiology, Aesthetician/Esthetician And Skin Care Specialist