Marketing Manager
Oversaw all branding and marketing, strategy, and communications at Bella Vineyards, a Sonoma County Winery with four distinct brands-Led direct mail and email campaigns for three wine clubs. Coordinated with winemaking, wine club and hospitality teams to select wines and craft relevant stories-Managed multiple vendors and ensured deliverables met deadlines-Drove wine list growth, customer retention, and education, while enhancing brand relevance and local connections-Managed PR, website, and social media channels-Created graphics for digital and print pieces-Created marketing plan through thoughtful reporting, including segmented lists, analytics and customer feedback