Lisa Quach Email & Phone Number

New York, New York, United States

• Received promotion following excellent performance overseeing campaigns for New York Times bestselling titles by Chloe Gong, F.T. Lukens, Xiran Jay Zhao, and Rebecca Mix
• Develop and execute seasonal marketing and advertising plans for select titles published under Margaret K. McElderry, Aladdin, and Simon Spotlight imprints in the Simon & Schuster Children’s division
• Lead marketing revamp of Ready-to-Read early readers program
• Act as point person with various… Show more
• Act as point person with various licensors on coordination of approvals, assets, and cross-promotional opportunities Show less

New York, New York, United States

• Spearheaded marketing and advertising campaigns for titles published under Simon Spotlight, Little Simon, Aladdin, and Margaret K. McElderry imprints in the Simon & Schuster Children's Division
• Projects included #1 New York Times bestselling authors Chloe Gong, Xiran Jay Zhao, and F.T. Lukens; licensed brands published under Simon Spotlight, including CoComelon, Daniel Tiger, Peanuts, and more; and the.

New York, New York, United States

• Received promotion following top performance in the first year, including building creative client proposals, managing robust campaigns for high-profile titles, and adapting quickly to new job responsibilities
• Oversaw and managed up to 100+ digital Influencers for simultaneous campaigns
• Collaborated with digital Influencers to ensure client's requirements are met without affecting Influencers' creativity or personal touches in their content

New York, New York, United States

• Developed creative proposals for digital marketing campaigns supporting a diverse list of titles, including cookbooks, nonfiction works, picture books, and middle-grade and YA bestsellers
• Kept a pulse on pop culture to effectively identify target demographics, social media platforms, and digital services to best suit each campaign
• Communicated directly with marketing managers to coordinate deadlines and facilitate assets requests and approvals
• Tracked digital… Show more
• Tracked digital coverage for simultaneous campaigns with a strong attention to detail, focusing on specific requirements and requests made by the clients Show less

New York, New York, United States

• Assisted Senior Marketing Manager and Marketing Director in executing marketing plans for middle-grade multiplatform series; chapter books and paperback series; early readers; and key brands such as David Baldacci and.
• Served as a liaison between marketing group and outside vendors on ad campaigns, providing design feedback and suggestions for creative; attending meetings with potential vendors; and maintaining schedule of due dates.
• … Show more
• Assisted in coordinating all ABA and indie bookstore initiatives, including Indie Bookstore Day, Winter Institute, Children’s Institute, and regional trade shows
• Wrote creative and dynamic copy for all of group’s titles and series on Scholastic’s social media channels as well as Scholastic kids, educator, and parents sites Show less

New York, New York, United States

• Assisted the VP of Trade Sales with administrative duties and supported the larger Sales department
• Organized and coordinated seasonal Trade Sales Conferences and weekly Sales, Marketing & Publishing meetings
• Collected, assembled, and analyzed sales research on comparative titles
• Developed group initiatives, coordinated guest speakers and seminars, and prepared for weekly Scholastic Emerging Leaders meetings as part of the S.E.L. Steering Committee