Responsible for managing the brand presence and integrity from a national level for MINI USA. This position plays an integral part in helping to grow brand awareness and consideration. In order to shape the view of how MINI is seen, this position oversees various marketing components such as creative, production and media of all national outlets (OOH, digital shorts, TV, social, print, partnerships, and consumer data and research).

Responsible for all dealer and internal communications including Public Relations for product and program launches for BMW, MINI, Rolls-Royce and Motorrad.

Currently managing all marketing related to customer loyalty including digital, print communication and event planning. Work to create, optimize, and evolve retention-marketing strategies to keep a loyal customer base. This is achieved by working closely with various business units to develop objectives. Assist in identifying areas of customer trends that directly impact retention objectives and work to capitalize on opportunity. In charge of leading creative execution of marketing campaigns including preparation of communication briefs, assist in offer development, overall project management including approval process and customer targeting.

Execute and manage the credit card marketing strategy for BMW Bank of North America which includes BMW Card and MINI Card. Collaborate cross-functionally with internal staff, creative agencies, print vendors, legal, bank representatives, and the financial services organization including operations to maximize effectiveness of promotions while maintaining Corporate Identity, legal and regulatory compliance. Act as the liaison between BMW Bank and other BMW Group organizations to create synergy opportunities that leverage the card to assist with meeting organizational goals such as retention.

Oversaw BMW’s Circle of Excellence, Profiles in Achievement, and the MINI Achievements in Motoring (AIM) award programs. Assisted in the annual development and implementation of program guidelines and created monthly bulletins to communicate benchmarks and performance rankings to dealership owners and corporate stakeholders. Simultaneously managed multiple projects, coordinated vendor activities, maintained program websites, and collaborated with events and marketing, financial services, and other departments in overall planning

Full service marketing firm specialized in promoting the performing arts industry, entrepreneurs, and start-up businesses through branding campaigns, creative design packages, and public relations. Supported brand manager in optimizing agency’s competitive edge by improving in-house marketing tools and assisting with the creation of client marketing strategies focused on building brand awareness to maximize clients’ profitability and long-term sales.

Responsible for recognizing top franchisee performers based on yearly KPIs. Responsible for presentations, ceremony scripts, vendor management, and collaborated with creative services in designing marketing pieces.

Senior Project Coordinator for company specializing in healthcare education, publishing, and pharmaceutical marketing services. Worked in the client services department providing marketing support for programs designed for pharmaceutical clients. Contacted preapproved doctors and nurses to speak at meetings and events designed to educate healthcare professionals on specific drugs offered by pharmaceutical clients. Programs were reviewed and approved by the FDA.

Administratively managed the complete processing of franchise applications and agreements for CENTURY 21, Coldwell Banker, ERA, and Coldwell Banker Commercial. Worked directly with executive managers in ensuring accuracy of submitted applications for committee review and assisted legal department in generating and processing franchise agreements. Ran credit checks and confirmed company ownership and fees. Provided senior manager of franchise sales a daily updated execution list to keep track of franchise deal information and deadlines.

Provided administrative support and client prospecting for 2 account representatives and manager of the consumer advertising department. Researched advertising strategies of competitor companies, integrating information into PowerPoint sales presentations.