Responsible for the marketing and business development of Ranieri Agency in Europe; UK, Germany and France. Director of Ranieri Ed Tech division and lead brand strategist.

An in-house consultancy to assist the new Head and Governing Body with the implementation of a number of strategic and operational changes. Achievements included a full rebrand of the School and its marketing assets, new strategies to drive admissions & alumni support, development of a skills-based Saturday Morning Enrichment programme and the implementation of PSB (Prep School Baccalaureate) into the curriculum.

Provided counsel and communications services to a range of lifestyle and consumer technology clients including JBL, Harmon Kardon, Sharp and Avoca. Strategies & services included brand strategy, communications strategy, social media marketing, influencer relations and content creation. Two career breaks to have children.

Responsible for setting up and growing the brand’s marketing and communications operations in the UK, Hong Kong and Australia. Oversight over global PR strategy, product launches, celebrity/talent liaison and special projects such as sponsorship of the TV BAFTAs. Member of the product development and management team.Publicist to Mark Hill.

Responsible for the operations and commercial success of the agency’s fashion and beauty sector. Clients included Charles Worthington, Mark Hill, Elemis, Penhaligon and Kenzo.Also responsible for new business pitches across all agency divisions including fashion & beauty, lifestyle, restaurants and property.

Responsible for all advertising, marketing and public relations for on-line business, Ready 2. Publicist to the owners (Trinny Woodall and Susannah Constantine) resulting in a £1million book deal and ITV contract. ‘What Not to Wear’ went on to win a TV BAFTA and the ‘Ready 2’ book became a best seller.

Responsible for the planning and execution of all advertising and marketing activity across two wholly owned television channels, Bravo and Trouble. Oversaw the re-brand of both channels during this time as well as the promotion of high-profile programming acquisitions.Duties included budget planning & management, overseeing all above-the-line advertising campaigns such as TV commercials, outdoor advertising and print media, managing all advertising and media planning agencies, qualitative and quantitative research, below the line marketing competitions and promotions, sourcing and securing brand partnerships.